By Andrea Plaid
Now, I can understand critiquing this Cheerios commercial for being, say, heterosexist–and even at that, that’s not a critique that unto itself would shut down a YouTube comment section.
Nope. The decision-makers at Cheerios had to shut the comments because the racists somehow thought it was a dog-whistle for them to get their hatred on. From Huffington Post:
The ad had received more than 1,600 likes and more than 500 dislikes as of Thursday evening.
Prior to the closure, the comment section had been filled “with references to Nazis, ‘troglodytes’ and ‘racial genocide,’” according to Adweek.
Commenters on the cereal’s Facebook page also said they found the commercial “disgusting” and that it made them “want to vomit.” Other hateful commenters expressed shock that a black father would stay with his family.
Though the racists shut down the comments section, Huffington Post reports that “many took to Facebook to express their appreciation for Cheerios’ decision to feature a mixed-race family,” and the commercial is still up on YouTube.
(H/t Lakesia Johnson)