By Andrea Plaid
Now, I can understand critiquing this Cheerios commercial for being, say, heterosexist–and even at that, that’s not a critique that unto itself would shut down a YouTube comment section.
Nope. The decision-makers at Cheerios had to shut the comments because the racists somehow thought it was a dog-whistle for them to get their hatred on. From Huffington Post:
The ad had received more than 1,600 likes and more than 500 dislikes as of Thursday evening.
Prior to the closure, the comment section had been filled “with references to Nazis, ‘troglodytes’ and ‘racial genocide,’” according to Adweek.
Commenters on the cereal’s Facebook page also said they found the commercial “disgusting” and that it made them “want to vomit.” Other hateful commenters expressed shock that a black father would stay with his family.
Though the racists shut down the comments section, Huffington Post reports that “many took to Facebook to express their appreciation for Cheerios’ decision to feature a mixed-race family,” and the commercial is still up on YouTube.
(H/t Lakesia Johnson)
About This BlogRacialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable
Keanu ReevesJohn Cho newsflashes.
Latoya Peterson (DC) is the Owner and Editor (not the Founder!) of Racialicious, Arturo García (San Diego) is the Managing Editor, Andrea Plaid (NYC) is the Associate Editor. You can email us at email@example.com.
The founders of Racialicious are Carmen Sognonvi and Jen Chau. They are no longer with the blog. Carmen now runs Urban Martial Arts with her husband and blogs about local business. Jen can still be found at Swirl or on her personal blog. Please do not send them emails here, they are no longer affiliated with this blog.
Comments on this blog are moderated. Please read our comment moderation policy.
Use the "for:racialicious" tag in del.icio.us to send us tips. See here for detailed instructions.
Interested in writing for us? Check out our submissions guidelines.
Follow Us on Twitter!
- Please Stop: The Trans Joke at the Spike Video Game Awards
- Video: President Obama’s Speech At Nelson Mandela Memorial
- What names are normal? Shifting the center of the world
- Will Black Woman-Directed Docs Make it to the Oscars?
- Quoted: A South African Muslim Woman’s Memories of Mandela
- Rumour Mill: Casting for the Man of Steel sequel and CW’s The Flash pilot
- Open Thread: Scandal S03 E09: ‘YOLO’
- The Walking Dead Roundtable: 4.8 “Too Far Gone”
TagsABC activism advertising african-american asian asian-american barack obama black celebrities comedy diversity fashion feminism film gender glbt HBO hip hop hispanic history hollywood identity interracial relationships Kerry Washington latino media mixed race movies music muslim politics race racial stereotypes racism religion Scandal sex sexism sexual stereotypes stereotypes True Blood tv Uncategorized white youtube