By Guest Contributor Lisa Wade, Ph.D.; originally published at Sociological Images
The marketing for beach-related vacation destinations often capitalizes on the association of foreign beaches with (partly) naked bathing beauties. This intersection of race, gender, and sexuality that positions the “ethnic” woman as particularly sexually accessible have deep roots in our colonial past in which foreign lands “open” to conquest by the Western world were conflated with foreign women “open” to conquest by Western men.
The “Hula Girl” is a case in point.
Hawaii was colonized by the U.S. and, when the islands became a tourism destination, Polynesian women were transformed into Hawaiian babes ready and waiting to please tourists from the mainland.
One transformation was the hula. Widely understood to be an “authentic” Polynesian tradition, the hula was actually originally mostly a man’s dance. It was religious. It involved chanting and no music. There were no hip movements, just gestures. Basically, it was storytelling.
Today, the men take a back seat to women, who are scantily clad in grass skirts (not authentic, by the way) and perform exaggerated hip movements to music. So the hula is an invention, designed by colonizers and capitalists, to highlight the appeal of “foreign” women.
Despite the constructed nature of the hula girl, she’s been used to market Hawaii for over 100 years. Here is an image of hula girls sent back to the mainland way back in 1890:
And from the 1940s (from IslandArtCards):
1965, via Jassy-50:
A Google Image search for “Hawaii postcard” in 2013 reveals that about half include the figure of a woman:
The phenomenon is a common one: women are treated as objects of beauty and aesthetic pleasure–exotified, in the case of “foreign” or darker-skinned women–and used to embellish a place or experience. While lots of things have changed for women since the beginning of this particular example in the late 1800s, their role as decoration resists retirement.
About This BlogRacialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable
Keanu ReevesJohn Cho newsflashes.
Latoya Peterson (DC) is the Owner and Editor (not the Founder!) of Racialicious, Arturo García (San Diego) is the Managing Editor, Andrea Plaid (NYC) is the Associate Editor. You can email us at firstname.lastname@example.org.
The founders of Racialicious are Carmen Sognonvi and Jen Chau. They are no longer with the blog. Carmen now runs Urban Martial Arts with her husband and blogs about local business. Jen can still be found at Swirl or on her personal blog. Please do not send them emails here, they are no longer affiliated with this blog.
Comments on this blog are moderated. Please read our comment moderation policy.
Use the "for:racialicious" tag in del.icio.us to send us tips. See here for detailed instructions.
Interested in writing for us? Check out our submissions guidelines.
Follow Us on Twitter!
- lynn1066 on The Walking Dead Roundtable: 4.8 “Too Far Gone”
- bridgetarlene on The Walking Dead Roundtable: 4.8 “Too Far Gone”
- etoiledamore on The Walking Dead Roundtable: 4.8 “Too Far Gone”
- literatebrit on The Racialicious Links Roundup 12.5.13: Black Twitter, Black Academics, Iran, Chicago and Elan Gale
- Matt Pizzuti on The Walking Dead Roundtable: 4.8 “Too Far Gone”
- The Walking Dead Roundtable: 4.8 “Too Far Gone”
- Voices: Nelson Mandela (1918-2013)
- The Racialicious Links Roundup 12.5.13: Black Twitter, Black Academics, Iran, Chicago and Elan Gale
- On Disability and Cartographies of Difference
- A Muslimah’s Guide to Rocking the World
- Quoted: Dr. David Leonard Pens Open Letter to Marissa Alexander
- The Acclaimed Web Series Black Folks Don’t Returns for a Third Season
- Comedian Aamer Rahman Explains “Reverse Racism”
TagsABC activism advertising african-american asian asian-american barack obama black celebrities comedy diversity fashion feminism film gender glbt HBO hip hop hispanic history hollywood identity interracial relationships Kerry Washington latino media mixed race movies music muslim politics race racial stereotypes racism religion Scandal sex sexism sexual stereotypes stereotypes True Blood tv Uncategorized white youtube