Google’s Cesar Chavez Tribute Draws Fools Out One Day Early

By Arturo R. García

Google’s front page display for March 31 honoring civil rights leader Cesar Chavez

A deeply religious man who worked tirelessly to help the less fortunate was publicly acknowledged by Google on Easter Sunday. And a bunch of self-described Christians had a problem with this.

I’m referring, of course, to César Chávez.

Yes, the mere sight of the civil-rights icon on the search engine’s front page on March 31–his birthday–was enough to make conservatives verklempt and accusing Google of breaking from its practice of honoring Judeo-Christian figures (like Santa Claus).

And those were apparently the better-informed ones. There were also folks complaining because they thought Google had honored deceased Venezuelan president Hugo Chávez. (Also a Christian, by the way.)

Of course, some of those same people were apparently mollified by Bing’s decision to put Easter eggs–a symbol that pre-dates Christianit, remember–on its own front page.

But what went ignored is that religion was closely tied to Chávez’s mission: it was a priest, Father Donald McDonnell, who introduced him to the concept of non-violent resistance, and the relationship deepened from there:

Chavez placed harsher demands on himself than on anyone else in the movement. In 1968 he fasted (the first of several fasts over his lifetime), to recommit the movement to non-violence. In many ways the fast epitomized Chavez’s approach to social change. On one level it represented his spiritual values, his willingness to sacrifice and do penance. At the same time, he and his lieutenants were extremely aware of the political ramifications of his actions, using the fast as a way of both publicizing and organizing for their movement.

Fasting was just one expression of his deep spirituality. Like most farmworkers, Chavez was a devout Catholic. His vision of religion was a progressive one, that prefigured the “preferential option for the poor” of liberation theology. In the UFW, the mass was a call to action as well as a rededication of the spirit.

While calling Google’s decision to honor the United Farm Workers leader “odd,” the Catholic journal First Things also acknowledges a rather obvious fact that seemed to escape those too busy to, well, google his movement’s connection to spirituality:

… In 1966 the United Farm Workers organized a march from Delano, California, to the state capitol of California in order to demand recognition of the rights of farm workers. While the outside world saw Chavez’s protest as a political march, he and the farm workers also saw it as a pilgrimage. The slogan they chose was “Peregrinacion, Penitencia, Revolucion,” or “Pilgrimage, Penitence, Revolution.”

As seen in archival footage from KQED television, the Christian nature of the event was unmistakable. The 300-mile march, led by an image of Our Lady of Guadalupe, was scheduled to end on Good Friday. A large rally, beginning with Mass, was to take place on Easter Sunday.

In other words, Chávez expressed his faith through his work on behalf of his fellow man. Guess that’s not enough for some people. Wonder why that could be?

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Racialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable Keanu Reeves John Cho newsflashes.

Latoya Peterson (DC) is the Owner and Editor (not the Founder!) of Racialicious, Arturo García (San Diego) is the Managing Editor, Andrea Plaid (NYC) is the Associate Editor. You can email us at

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  • golby260

    Why is Google, a private corporation, supposed to care at all about Easter, anyways? When was it required of Google to care about Easter? And when did Easter become so important to everyone this year, anyways? Yeah, it’s not just because Google honored Chávez, a Latino, but also because he was a LIBERAL Latino.

  • Miles_Ellison

    If it’s Google’s right to ignore Easter, it’s also their right to celebrate Cesar Chavez. What’s truly unbecoming is a miniseries about the Bible where Jesus looks like a member of a ’70s heavy metal band. Presumably some Christians prefer a representation of Jesus that looks like someone who might actually live in that part of the world. That’s not a ridiculous request either.

  • zdrav

    Google hasn’t doodled Easter in quite a while. Never seemed to be that much of a problem before.

    Face the facts. The reason that so many were upset by this was because a Latino face seemed to take precedence over a religious holiday that’s celebrated by mostly White people in America.