Links Roundup 1.17.13

The “it’s suppose to happen” in inner-city communities reframe is not surprising. Places like Columbine, Aurora, and Newtown exist because of the fear-industrial complex. The white middle-class flocked from cities into the suburbs and rural communities partially due to fear of black and Latino youth, integrated schools, and urban crime. The continuously deployed the narrative of “it’s not suppose to happen in Newtown” and their neighborhoods mirroring “American family’s dream” embodies this entrenched belief. The efforts to imagine Holmes and Lanza as good kids turned evil, to scour the earth for reasons and potential solutions, works to preserve the illusion of safety, the allure of white suburbia, and the power of whiteness.

In imagining the killers as good kids who did a bad thing, who snapped because of a divorce, because of too much medication, because of inadequate mental health treatment, because of too much mental health care, because of guns, and because of who knows what, white manhood — the visible link that binds together so many of these shootings –always gets erased.

“Do you also think it’s odd that white men commit the overwhelming majority of mass murders,” wondered Nancy Hogshead-Makar, Senior Director of Advocacy for the Women’s Sports Foundation, “but that people don’t identify that as a causal factor? Instead we talk about mental illness and gun control. If it were Asian women or Jewish men or elderly African-American, it would be topic number one. But not white men.” In fact, the media response to mass shootings often reimagines white men as victims.

Since the early ’80s, networks have increasingly chased younger viewers, usually in the 18-to-49-year-old demographic, because said viewers are supposed to spend their money more freely and be more likely to try out new brands. Thus, they’re more attractive to the advertisers who underwrite the broadcast-network business model.

That’s all well and good, in terms of profit, but the pursuit of almighty demographics has also had the effect of making television whiter and whiter, precisely at the same time that the United States has had a non-white population growing more quickly than the white one. This has all changed a bit in the past few years, largely due to the success of ABC’s mid-’00s ensemble dramas Lost and Grey’s Anatomy, but the majority of series still have mostly white casts, and the number of series on broadcast networks with minority leads can be counted on one hand.

What happened is easy enough to understand, and it’s one of the same reasons for TV’s increasing lack of blue-collar sitcoms: The more networks could provide advertisers with demographic information, the more those advertisers chased the demographics with the most money. According to Stepakoff, in the ’90s, this meant chasing white parents and their teenagers, which ended up being The WB’s demographic. These viewers might have been reliable Cosby viewers 10 years earlier—after all, the Huxtables were affluent, just like the theoretical WB viewers—but increasingly, networks, driven by advertisers, believed that rich white people who would spend the most money on products wanted to see more white people, ideally affluent as well.

For months, they had happily immersed themselves in the luxe world of the square-jawed Cinar and the long-legged Yesim, whose complicated love triangles and out-of-wedlock pregnancies offer a daily distraction from real-world problems, like sanctions and a currency collapse, for millions of Iranians.

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