Race + Fashion: The Almighty Allure Of Polo

As soon as Black kids had determined that Polo was the significant brand for their lifestyle they developed methods of acquiring pieces wholesale. And by wholesale I mean for no money at all. Boosting gear was profitable but it wasn’t the endgame. The real goal was retention. We formed alliances with one another to protect ourselves from people who coveted the look and thought they could take it from us the way we took it from others. If you kept your gear, you kept your belief in yourself, and you maintained your aspirations for getting your ass out of the ghetto. Or so we thought.

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