Taco Bell Con Artistry (Continued)

by Guest Contributor Highjive, originally published at MultiCultClassics

A comment left for the previous post rightly wondered who Taco Bell is really addressing with its campaign starring Chef Lorena Garcia. To be clear, MultiCultClassics did not think the fast feeder was wooing Latinos. Sorry for the clumsy writing. Probably should have typed something like: Latinos know better than to believe Taco Bell creates authentic Mexican food, but maybe White folks will be conned after seeing a Latina chef allegedly cook up new menu items. Then again, that line doesn’t really capture the essence of Taco Bell’s questionable marketing move. On the universal scale of authenticity for Mexican food, Taco Bell occupies the end alongside Fritos® and Doritos®—and fittingly, its most popular recent launches incorporated the snack chips. Perhaps Taco Bell is responding to competitors such as Chipotle and Qdoba, where the food is closer to being legitimate. Or maybe someone at Yum! Brands figured if Popeyes can be successful with Annie the Chicken Queen, Taco Bell will thrive with Chef Lorena Garcia. Regardless, the comments at YouTube show others are not buying the bullshit:

One of these things is not like the other: “Taco Bell” and “gourmet”
…or “Taco Bell” and “flavor”
…or “Taco Bell” and “tasty”
deedeebolden
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The cantina bowls suck, they’re bland and not good at all—doesn’t even compare to Chipotle in the slightest.
bmonee5
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[Taco Bell] could SHIT in their tacos and people would still buy, wtf is this shit?
AddictsPalato
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as if it wasn’t obvious that taco bell is for when you’re drunk and/or high as fuck
ScottEast91
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BRING BACK THE CHEESY BEAN AND RICE BURRITO YOU BASTARDS!!!
anoopks
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Hell yes! The execs at taco bell are dumber than a brick wall. People go to taco bell for fast, cheap food that tastes really good.
This is speculation but when they introduce new products like this cantina crap, they discontinue older stuff to make room and lower cost. Idiots.
I love how taco bell is flaunting its social media praise (notice how they only select the best reviews) yet they ignored a 3-year-long social campaign to bring back the chili cheese burrito. They don’t listen to us.
logictrigger
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Why is Taco Bell trying to pretend to be Mexican? Lol. This Cantina shit is WAY too overpriced anyway haha
NeenaAndEmily
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Can you honestly call your food gourmet if you have to seriously rework the definition of the word? I highly doubt the line servers at my local Taco Bell will be able to make this appetizing or digestible just because a so-called world-class chef created this concoction.
ramesesmmx