By Arturo R. García
Not even Run-DMC could’ve made these Adidas sound like a good idea.
Fortunately, the company reversed course Monday, opting not to release the shoes pictured above, the JS Roundhouse Mids, named after designer Jeremy Scott, who had said on Twitter that the shoes were inspired by My Pet Monster dolls. He did not, however, explain either how the image of somebody walking around with shoes couldn’t bring up images of imprisonment–let alone outright slavery–as Syracuse University’s Dr. Boyce Watkins described at Your Black World:
When I see the shoes, I also think about the ankle bracelets being worn by far too many men who are affected by the mass incarceration epidemic that the White House says nothing about. The black family has ripped itself apart because so many of our fathers, brothers, husbands and sons are locked away in prison, leading their children vulnerable to all the horrible things that happen when the man of the house is not away. I am offended by these shoes because there is nothing funny about the prison industrial complex, which is the most genocidal thing to happen to the black family since slavery itself.
Adidas wasn’t very talkative either, releasing a boilerplate statement citing Scott’s “quirky” and “lighthearted” style and apologizing “if people were offended by the design.” Meanwhile, according to Zap2it, he stuck to retweeting supporters dismissing such questions as the work of internet trolls. Because that’s a sensible response, right?
Ultimately, the JS Roundhouses will join Nike’s “Black and Tans” and “Air Allahs,” Umbro’s “Zyklons” and Converse’s “Loaded Weapons” on the pile of debacles that could’ve easily been avoided had a little common sense and empathy been allowed into the creative process.
About This BlogRacialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable
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