“The time when Pendleton came into existence, the 1900s, was the all-time low for native communities,” Metcalfe says. “This is at the height of the reservation era, when we were confined, we were essentially prisoners on these small plots of land. But in that same breath, while our cultures were under threat from this outside force, that’s when we turned internally to protect what we had, and we also get some of the most beautiful beadwork and most beautiful jewelry coming out of that period of great stress.
“Connected with that great assimilation movement was the height of collecting. The late 1800s was when a lot of our stuff left our communities. On the one hand, you have this push for trying to absorb or get rid of ‘The Indian Problem.’ Then, they were taking all of the items that embody that culture, to collect them and put them in museums and claim ownership on them.”
In the 1970s and ’80s, top American designer Ralph Lauren became enamored with Navajo rugs, Plains beadwork, and Apache pottery. He launched his Santa Fe line of clothing featuring concha belts, petticoat skirts, “Indian patterned” sweaters, and blanket jackets in 1981 as another defining aspect of American culture. In the 1990s, the Pendleton and other Native American-inspired designs swelled in popularity again with the return of “Southwest” style and rise of “new country” music.
In recent years, Pendleton has been going to town with collaborations using the iconic Indian trade blanket patterns. It had sold these patterns to Vans, famous for making skateboarder shoes; produced high-fashion lines with Manhattan couture company Opening Ceremony; and it is even offering products through Urban Outfitters. With Levi’s, Pendleton launched a line of jean jackets and cowboy shirts called Navajo Cowboys, hiring Navajo rodeo champions like Monica Yazzie as models.
- From “Why the ‘Native’ Fashion Trend Is Pissing Off Real Native Americans,” by Lisa Hix
About This BlogRacialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable
Keanu ReevesJohn Cho newsflashes.
Latoya Peterson (DC) is the Owner and Editor (not the Founder!) of Racialicious, Arturo García (San Diego) is the Managing Editor, Andrea Plaid (NYC) is the Associate Editor. You can email us at email@example.com.
The founders of Racialicious are Carmen Sognonvi and Jen Chau. They are no longer with the blog. Carmen now runs Urban Martial Arts with her husband and blogs about local business. Jen can still be found at Swirl or on her personal blog. Please do not send them emails here, they are no longer affiliated with this blog.
Comments on this blog are moderated. Please read our comment moderation policy.
Use the "for:racialicious" tag in del.icio.us to send us tips. See here for detailed instructions.
Interested in writing for us? Check out our submissions guidelines.
Follow Us on Twitter!
- The Racialicious Links Roundup 12.12.13: Nelson Mandela, New York’s Poor, Black Republicans and more
- Race + The Netherlands: Exile
- Please Stop: The Trans Joke at the Spike Video Game Awards
- Video: President Obama’s Speech At Nelson Mandela Memorial
- What names are normal? Shifting the center of the world
- Will Black Woman-Directed Docs Make it to the Oscars?
- Quoted: A South African Muslim Woman’s Memories of Mandela
- Rumour Mill: Casting for the Man of Steel sequel and CW’s The Flash pilot
TagsABC activism advertising african-american asian asian-american barack obama black celebrities comedy diversity fashion feminism film gender glbt HBO hip hop hispanic history hollywood identity interracial relationships Kerry Washington latino media mixed race movies music muslim politics race racial stereotypes racism religion Scandal sex sexism sexual stereotypes stereotypes True Blood tv Uncategorized white youtube