‘No Light, No Light’: White Supremacy all dressed up in a pop video is still White Supremacy
By Guest Contributor Julia Caron
Florence + the Machine released the latest video this past Friday, for “No Light No Light,” the third single from their new album Ceremonials. Since frontwoman Florence Welch is known for her theatrical music video productions, the clip was eagerly awaited by her fans.
The video, directed by Iceland-based duo Arni & Kinski, has already garnered over 800,000 views on Youtube, in addition to generating countless responses over the images in the video. It’s actually slightly astounding how much racist imagery they managed to pack into just four minutes and 15 seconds.
You can watch the video for yourself to get your own interpretation, but if you can’t watch it for whatever reason here’s a brief summary: Welch, a thin white red-haired British woman, is the focal point, but at various points, we see what seems to be an Asian man in blackface, misreprentations of the voodoo religion (which of course inflicts harm on the poor white woman). The overall plot of the video seems to be of a white woman pursued by “darkness,” represented by the aforementioned man in blackface, who ends up falling into “whiteness,” represented by a choir of young white boys in a church. Oh yes, that old trope. Black = evil, white = good. Echoes of British religious imperialism and its violent history of colonization abound. You get the picture.
The video has already attracted criticism from around the blogosphere, and Jezebel’s Dodai Stewart mapped out why the representaion of the Voodoo religion in the music video is not only negative, but factually incorrect:
Haitian Vodou is a religion that is very misunderstood. Slaves were brought to the Caribbean against their will and forbidden to practice their traditional African religions as well as forced to convert to the religion of their masters. The Bond movie/Eurocentric/Americanized viewpoint presents Vodou as an evil, primitive version of witchcraft. But it’s a religion like any other, with a moral code, gods and goddesses. Many ceremonies deal with protection from evil spirits.
In addition, the “voodoo doll” itself has been misconstrued. In Haiti, it was traditional to nail small handmade puppets or dolls to trees near graveyards; these small figures were meant to act as messengers to the spirit world, and contact dead loved ones. It’s safe to imagine that European folks didn’t understand this — and assumed an evil intent behind a doll with nails in its body.”
On the other hand, all sorts of defenses and excuses are being pulled out of the hat to try and label this music video as anything other than what it is: racist. Glorifying the white female central character as representing goodness, all while vilifying the evil dark skinned heathen Other. The number of times this has been done in film date back to one of the very first blockbusters, D.W. Griffith’s Birth of a Nation, and continue on until today with this latest incarnation. But in this age of “colour-blindness” and “post-racial” talk, we confront a fairly new beast: vehement denial.
That’s where a large part of the problem with the discussions around this music video lie – the desire to talk about anything other than race. Fans of Welch’s have offered their own denials, including:
- ”it’s not blackface, he’s green!”
- “It’s not blackface, people in Britain don’t know about blackface.”
- “It’s not blackface, it’s a representation of darkness.”
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