Miss(ed) Representations, Parts Two and Three: Black in America 4 and Miss Representation

By Sexual Correspondent Andrea (AJ) Plaid

I really, really wanted to like CNN’s Black in America 4: The New Promised Land: Silicon Valley (which premiered last night) as well as Miss Representation, a documentary currently airing on OWN. Both, however, left me feeling the same way, which looks something like this:

A couple of synopses before I state why I felt this way:

Black in America 4 explores the rarely discussed facts and stories of Black people in digital technology, especially those who are inventors, innovators, and entrepreneurs. Host Soledad O’Brien frames this through the stories of eight African American entrepreneurs who move into together as part of digital business owners Angela Benton’s and Wayne Sutton’s NewME Accelerator program, which provides Black entrepreneurs time and (relative) quiet space—and possible connections with venture capitalists—for their business ideas.

Jennifer Siebel Newsom’s Miss Representation connects some of the dots between the stats, the personal stories, and media images about women and how those images affect not only those in the media— Margaret Cho recounts the fatphobia and other drama around her 1994 comedy All American Girl — but also those consuming the media, meaning the rest of us.

Now, I know that both shows are, respectively, very much Black Studies and Women’s Studies 101, presented as and for those who may know very little to nothing about either Black tech innovators and owners or media literacy and feminism. So, I can see both try to provide a “hook” for their audiences with that in mind. However, the way their respective creative teams frame their stories does both topics a disservice.

When I asked O’Brien about the aim of this installment at a preview screening, she said, “First of all, [Blacks] are clearly using the technology, but we’re not innovating the technology. And Silicon Valley keeps saying how colorblind it is. So, this part of the series examines that statement.”

Watching BiA4, I felt like I was watching O’Brien trying to mash a news report with a reality show. (“Watch what happens when tech-y Black folks get real…with Soledad O’Brien!”) I can understand that the NewME Accelerator was a good (and, from a seeing-news-as-a-business standpoint, a fiscally feasible way) for CNN to gather a group of Black tech business owners (and the non-Black people who attempt to help and/or comment on them) to tell a relatable narrative about the dearth of Black people in the field.  (BiA4 states early on that less than 1% of digital entrepreneurs are Black. The majority, it says, are white, young, Ivy League and first-tier university drop-outs, which, as pointed out in the post-screening Q&A screening I attended, is a privilege unto itself as far as starting businesses.) But I actually think a better way to tell both stories is to decouple them. If I could reconstruct the story, I would have had O’Brien, say, follow one or two Black digital entrepreneurs in depth as they attempted to get investors and utilized Benton and Sutton as pundits— along with angel investor/philanthropist Mitch Kapor, who directly refutes Michael Arrington’s claim of the digital ownership as “meritorious.” Or I would have followed the NewME Accelerator crew as the main subjects of a full-length documentary to air on CNN.

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