Miss(ed) Representations, Part One: ‘I’m a Culture, Not a Costume’ Campaign

By Sexual Correspondent Andrea (AJ) Plaid

Longtime Racialicious readers know this time on the calendar has prompted the R to read someone (or several folks) about their racist costumes or some other Halloween-related foolishness. Well, this year, Ohio University’s Students Teaching about Racism in Society (STARS) put on posters what we’ve been putting into words for quite a while.

I think that, for the most part, the campaign deserves the accolades, coverage, and support it’s been getting around the web, from Angry Asian Man to the 17,575 (and counting!) responses on the STARS president’s Tumblr to The Root to Bitch to the former Racialicious owner Carmen Sognonvi .

Of course, we can argue, among other things, that phenotypes don’t equal culture and cultures aren’t static or even talk about the historical-religious appropriation of Halloween itself.

My only quibble with the campaign is that I may have chosen photos where the models conveyed different body language. Not that the models didn’t pose how they wanted, being a student-driven campaign. What I do think is quite a few photographers rarely get The Shot in one shot; in fact, several photographers submit several photos for clients/collaborative partners to choose from.

I would have chosen, say, the Latino looking down at the photo, the East Asian woman giving the “geisha” picture the side-eye. Or all of the models giving their respective photos the side-eye. Or all of them looking out at the viewer. Or all of them looking down. As is, the photo of the East Asian woman looking down may suggest non-confrontation (“meek Asian girl”)

juxtaposed with the men of color (the photo at the top of the post and this one)

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