By Arturo R. García
In the midst of her excellent takedown of Urban Outfitters’ “Navajo” appparel line, Sasha Houston Brown focused on one suspiciously-named piece of underwear:
I doubt that you consulted the Navajo Nation about using their tribal name on sophisticated items such as the “Navajo Hipster Panty”. In fact, I recently became aware that the Navajo Nation Attorney General sent your company a cease and desist letter regarding this very issue. I stand in solidarity with the Navajo Nation and ask that you not only cease and desist selling products falsely using the Navajo name, but that you also stop selling faux Indian apparel that objectifies all tribes.
Wednesday, Sasha passed along an update to the story from the Indian Country Today Media Network: a few days after UO spokesman Ed Looram said the company had “no plans to modify or discontinue any of these products,” the word Navajo has been completely scrubbed from its’ website.
In a release, the Navajo Nation Justice Department told the Associated Press Wednesday the move was “more consistent with the corporation’s responsibilities than previously demonstrated.”
As of Wednesday, items with the word “Navajo” in their description are now referred to as “Printed,” like the infamous Hipster Panty, which went from this:
Of course, the name “Hipster Panty” still makes it sound like it was made out of hair from Zooey Deschanel’s unicorn PBR puppy or whatever. But regardless, congrats to the Navajo Nation on this victory, and to Sasha and everyone who posted about this issue for pushing UO into the change!