Over at the Click the Toad Blog, the Chief Toad explains how the MLK Jr. official legacy site was outranked by white supremacists with a good grasp of SEO:
My hands are shaking with anger as I type this. A sick, cowardly, and racist website (hereafter referred to in insult-laced bold type) that trashes the legacy of Martin Luther King Jr is outranking the official Martin Luther King Jr website on Google. I will not provide a link to the racist site, as I will not directly contribute a single visit to them. However, I will show exactly how the official Martin Luther King website (found at http://www.thekingcenter.org) got beaten in the SEO (Search Engine Optimization) battle. My dream to improve The King Center‘s SEO and Google Rank may not be as lofty and inspirational as Martin Luther King Jr’s, but I do have a dream. [...]
One of the best ways to beat a web competitor is to look at their metadata and their successful keywords… and then outdo them at their own game. So here is what The Racist Pukes have going on for their SEO (and the official Martin Luther King Jr website could simply borrow and improve upon all of these):
Racist Pukes’ Homepage Title: Martin Luther King Jr. – A True Historical Examination
Racist Pukes’ Meta Description: The truth about Martin Luther King: Includes historical trivia, articles and pictures. A valuable resource for teachers and students alike.
Racist Pukes’ Meta Keywords: Martin Luther King Jr, Civil Rights, Black History, Slavery, Reparations, Kwanzaa, Anti-Defamation League, ADL, anti-Semitism, racism, bigotry, hatred, prejudice, bias, Holocaust, Israel, democracy, terrorism, militia, Jews, Jewish, diversity, anti-Semitic incident, racist, discrimination, Holocaust denial, neo-Nazi, Nazi, Nazis, tolerance, civil rights, Black, extremism, extremist, hate crimes, skinheads, Middle East, Islamic Extremist, education, White supremacy, minority, bias, religious freedom, tolerance, religious right, Martin Luther King Jr., free speech, MLK, school prayer, religion, justice
We often talk about the legacy of civil rights being hijacked to suit the needs of those who would undo those gains in a heartbeat – this is a literal manifestation.
Activists need to up our tech game. Because this is just ridiculous.
(Spotted on Chris Rabb‘s facebook wall)
About This BlogRacialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable
Keanu ReevesJohn Cho newsflashes.
Latoya Peterson (DC) is the Owner and Editor (not the Founder!) of Racialicious, Arturo García (San Diego) is the Managing Editor, Andrea Plaid (NYC) is the Associate Editor. You can email us at firstname.lastname@example.org.
The founders of Racialicious are Carmen Sognonvi and Jen Chau. They are no longer with the blog. Carmen now runs Urban Martial Arts with her husband and blogs about local business. Jen can still be found at Swirl or on her personal blog. Please do not send them emails here, they are no longer affiliated with this blog.
Comments on this blog are moderated. Please read our comment moderation policy.
Use the "for:racialicious" tag in del.icio.us to send us tips. See here for detailed instructions.
Interested in writing for us? Check out our submissions guidelines.
Follow Us on Twitter!
- SuperBrother on Tyler Perry Hates Black Women: 5 Thoughts on The Haves and Have Nots
- Cece Duvall on Tyler Perry Hates Black Women: 5 Thoughts on The Haves and Have Nots
- Col on Casting Call: Lucy, the Mutant Human/Angel Hybrid Who Speaks with an Asian Accent (But is not Asian)
- ModernWizard on Casting Call: Lucy, the Mutant Human/Angel Hybrid Who Speaks with an Asian Accent (But is not Asian)
- Lisa on Open Thread: Kanye West and Yeezus
- The Evolution Of Hula: Traditional, Contemporary, And Hotel
- Table For Two: Man Of Steel
- On That Serena Williams/Steubenville Comment
- Barack Obama as our first Asian American President?: Part I
- It’s Time to Recognize All Dads on Father’s Day
- Casting Call: Lucy, the Mutant Human/Angel Hybrid Who Speaks with an Asian Accent (But is not Asian)
- Quoted: The problem with “Devious Maids” goes far beyond Hollywood
- Open Thread: Kanye West and Yeezus
TagsABC activism advertising african-american asian asian-american barack obama black blackface celebrities comedy culture diversity fashion feminism film gender glbt HBO hip hop hispanic history hollywood identity international interracial relationships latino media mixed race movies music muslim politics race racial stereotypes racism religion sex sexism sexual stereotypes stereotypes tv Uncategorized white youtube