Table For Three: The Racialicious Roundup on ‘Run The World (Girls)’

By The Racialicious Editorial Board
Beyonce might not completely run the world, but she’s certainly dominated the blogosphere news cycle since the release of the video for “Run The World (Girls).” Rather than each of us having a go at analyzing the song and the video, we decided it best to get together online and talk about not just the message Beyonce’s song is promoting, but how it fits in with other representations of Girl Power, as well as the song’s problematic backstory.
Latoya: Here’s something I’m pondering: Beyonce bought this beat from Diplo’s Major Lazer outfit. I was already a bit skeeved because it’s Diplo and we’ve had some issues with his work in the past. But I could almost overlook that part – the beat is sick and everyone doesn’t necessarily pick up a track looking for past appropriation. Then I made the mistake of watching the song video for Pon de Floor:
Pon De Floor featuring Afro Jack & VYBZ Cartel from Mad Decent on Vimeo.
I had no words y’all. But to put my shock into written terms, it’s an outfit designed to amuse hipsters at clubs, peddling in images of black depravity. This isn’t about dancing or dancehall – it’s just straight up black women as fetishized sexual object/black men as crazed beasts stereotype feed.
Just check the audience for these shows:
Most folks felt the same way. Couch Sessions couldn’t even comment, except to say “The video is … um, yeah. If there is nothing else you can take from this, at least maybe you can find some new positions in bed.”
And in case you were curious about who made the video, Stereogum explains:
Tim & Eric’s Eric Wareheim continues stockpiling hipster cred by taking a directorial credit on this new Major Lazer video. He brought a bit of an Awesome Show Great Job! sensibility to that clip for MGMT’s “The Youth,” but this one is more akin to his work on that hardcore-sex-masked-by-cute-animations piece for Flying Lotus. Maybe Eric misread the title as “Porn On De Floor.” Or maybe Eric just really loves putting banger beats to people banging. Anyway, great job!
Arturo: I am not at all surprised that T&E were responsible for that bit of T&A. I suppose that vid is what passes as a Couples Skate for their audience.
Andrea: “Great job?” Ummm…ok. I can get to why some folks may be down with this vid: beyond the amazing beat, you do get to see plus-sized women moving their bodies and being what some may see as playfully sexual. (That whole seeing empowerment in imperfect spaces.) Beyond that, I completely agree with your assessment, Latoya.
Much in the same way I can see why Arielle Loren and some other folks can interpret Beyonce as a feminist icon, especially after “Run The World (Girls)”:
It’s one thing to complain that there are too many Beyonces in the media. I’d agree, but suggesting that she isn’t about the empowerment of women is blasphemy. Too many Destiny’s Child songs and black female karaoke sessions have proved otherwise. And there’s a reason why our First Lady can publicly state that she loves Beyonce.
Beyonce plays her role in feminism and admittedly, she’s not the spokesperson for “the pay gap between men and women or the degrading lyrics of hip-hop,” as my writer-friend Bene Viera argued. Her brand of empowerment definitely focuses on women stepping outside of the realm of shame for being sexually confident, independent, and driven in their careers.
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