Welcome to East Willy B! [Culturelicious]
I’ll admit it: it took me a minute to get into East Willy B. Part of it is simply being an ethnic outsider: I’m not Latina and felt odd laughing with—and sometimes at—the jokes. Then I had to check myself: like I couldn’t recognize That Alcoholic Lecherous Auntie in Giselle (don’t lie: I know some of y’all Racializens have a Giselle in your fam and y’all love her antics at the family gathering); got-your-back (and sometimes gotta-be-in-your-face) Ceci (played by EWB co-creator Julia Ahumada Grob) ; or even soft-hearted-though-over-his-head Willie. And like I couldn’t recognize laughing in the face of New York City’s ongoing gentrification.
What I think East Willy B does best is put a biting laugh on the class politics aggravated by gentrification, ongoing colorism and “authenticity”, and ethnic pride (which comes out sometimes as ethnic chauvinism). Yes, there’s the leitmotif of the white hipsters seen as invading Bushwick, but for the most part, they are a joke in absentia. (And we can argue about the presence of hipsters and other gentrifiers of color. However, it’s also real that the face of this demographics shift is white for quite a few communities. This definitely holds true for Bushwick.) And Albert, the “token white guy,” isn’t viewed as “white” (the website describes him as “browner-than-thou,” complete with Latina girlfriend). White gentrification, says East Willy B, is aided and abetted by people from within the community who may see the financial and social upsides of it but may get caught up in some form of false consciousness due to getting some post-high school education (Maggie) or just overall sleaze (John the Realtor). (It’s also that awkward relationship with education that’s my biggest critique of East Willy B.)
And what I love about East Willy B is that it’s a complete online experience, reflecting Internet use among Latin@s. Yes, there’s the show and a vid of the on-camera and off-camera crews, but there are spot-on commercial spoofs and an emerging web series about the real Bushwick, with local activists speaking about the changes. (I like what Jesus says in the vid: “We’d love to have more people come by and see us, but don’t replace us.” I think the same holds true for enjoying East Willy B.) More importantly, the viewer is invited to be a part of East Willy B, both online and offline: the creators asks us to get the word out about the new web series (they have more episodes lined up for the summer) by hosting viewing parties and attending upcoming East Willy B-related events during the summer.
If the events (and the viewing parties) are anything like the series, then I think you’ll have a great time.
Photo Credit: John Walder
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