Selling The Danger: Will You Like Chris Brown When He’s Angry?
What Powell doesn’t say is that, aside from Simpson, nearly all of those men he name-checked were able/allowed to use their offenses as part of a more marketable persona: Tyson has traded for years on spoofing his image as a Boogeyman in boxing gloves; the Kobe who emerged after his sexual assault case in Colorado was embraced as the ruthless, title-winning “Black Mamba”; the payoff to Kanye’s Borat job on Taylor Swift was his most critically-acclaimed album yet; and don’t think for a second that the golf world won’t rejoice if and when Woods starts winning more consistently.
So maybe these new touches – the bad dye job, the extra ink on his arms, the stunningly arrogant name for his album, and creepily nonchalant remarks about handling “girl business” and the Rihanna saga being “not really a big deal” – are not just a plea for help or publicity. Maybe they’re a way for him and/or his team to gain control of his story.
Maybe they’ve decided that, as long as Brown is going to be held accountable for what he did to Rihanna (as well he should be), then he’s better off using the implied threat as part of his package. As Roberts pointed out in her ill-fated interview, Brown had a number of supporters in the studio; how many were there just to see him sing “Yeah 3x,” and how many were there wondering, I wonder what he’s gonna do next?
As a plan, it’s far from original. But a hyper-fast news cycle and a fanbase with less of an attention span and more of a willingness to blame the victim in abuse cases can only work to Brown’s benefit. If the idea behind this outburst is to embrace his inner “thug,” his team might be thinking it’s better to be a sideshow than to not be in the show at all. At least for now.
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