Music Video Fail Of The Week: Grouplove ‘Goes Native’ For New Single

By Arturo R. García

Well, they kind of warned us with that picture, didn’t they?

Thanks to our reader Abigail for tipping us off to this glowing feature in Spin Magazine about L.A.-based rock Grouplove. And while it’s good to see an up-and-coming group get some shine, the video for the band’s single “Colours” takes a turn far, far off the Common Sense reserv – uh, let’s just say it’s not very sensible. We can’t embed the video (though you can watch it at the link to the article), but there’s a plot round-up under the cut.

Directed by Jordan Bahat, the video starts with lead singer Christian Zucconi being led by two men toward a tree somewhere in the desert. A rope is slung around a tree and Zucconi’s kicked down. Yup, he’s about to be lynched. (One wonders how this led the magazine to compare the video to Where The Wild Things Are.)

But wait! Zucconi’s fearless bandmates appear on the scene, clad in “warpaint,” feathers, “headdresses” and brandishing “tomahawks” and skinny jeans. They rescue Zucconi, who is revealed to be part of the “tribe,” as he’s also sporting feathers. After an “emotional” reunion with his love interest, played by keyboardist/vocalist Hannah Hooper, the quintet gallops off Monty Python-style, their journey intercut with shots of them “dancing.” On a positive note, their pogo-ing did not lead to any spontaneous rainfall.

Later, Hooper dabs blue paint on Zucconi’s shirt, presumably to welcome him further into the circle of American Apparel, or something. We see the group celebrate for a bit longer before getting hit with the Big Twist: it’s all been a dream. Zucconi was not rescued. The video closes with a shot of him hoisted from the tree. Well, okay then.

Normally Bahat would be to blame for the stunningly tone-deaf costuming choices made here, but in the article, Hooper gets (unintentionally?) thrown under the bus:

Zucconi and Rabin credit Hooper with much of the video’s artistic vision, and love her fresh perspective; the painter and graphic designer had never been in a band before. “Hannah did all the costumes herself,” says Rabin. “The visual presentation is always really important, and we tend to divert to Hannah’s opinions on that stuff. She tells us when shit sucks.”

Yeah, but who was around to tell her that?

About This Blog

Racialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable Keanu Reeves John Cho newsflashes.

Latoya Peterson (DC) is the Owner and Editor (not the Founder!) of Racialicious, Arturo García (San Diego) is the Managing Editor, Andrea Plaid (NYC) is the Associate Editor. You can email us at team@racialicious.com.

The founders of Racialicious are Carmen Sognonvi and Jen Chau. They are no longer with the blog. Carmen now runs Urban Martial Arts with her husband and blogs about local business. Jen can still be found at Swirl or on her personal blog. Please do not send them emails here, they are no longer affiliated with this blog.

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