Month: November 2010

By Guest Contributor Jorge Antonio Vallejos, cross-posted from Black Coffee Poet

Marilyn Dumont’s first collection, A Really Good Brown Girl, won the 1997 Gerald Lampert Memorial Award presented by the League of Canadian Poets. This collection is now in its twelfth printing, selections from it are widely anthologized in secondary and post-secondary literary texts, and it is a course text in twenty-three post-secondary institutions in Canada and the U.S.

Her second collection, green girl dreams Mountains, won the 2001 Stephan G. Stephansson Award from the Writer’s Guild of Alberta. Her third collection, that tongued belonging, was awarded the 2007 McNally Robinson Aboriginal Poetry Book of the Year and the McNally Robinson Aboriginal Book of the Year.

Marilyn has been the Writer-in-Residence at the Edmonton Public Library, the University of Alberta, the University of Toronto-Massey College, Windsor University, and Grant MacEwan College. She has also been faculty at the Banff Centre in Literary Arts and since 2009, she has taught in the Aboriginal Emerging Writers Program at the Banff Centre.  In 2009 Marilyn published her first novella, entitled Stray Dog Moccasins.

She is on-leave from Athabasca University while fulfilling the role of Writer in Residence at Brandon University and working on her fourth poetry manuscript in which she explores Métis history, politics and identity through the life and times of her ancestor, Gabriel Dumont. Marilyn serves as a board member on the Public Lending Rights Commission of Canada.

Read the Post Interview With Cree/Metis Poet Marilyn Dumont

November 24, 2010 / / Uncategorized

By Guest Contributor Monique Poirier, cross-posted from Beyond Victoriana

I’m not one for preambles, so let’s get down to brass tacks here. I’m Monique Poirier. I’m a member of the Seaconke Wampanoag Tribe. I’m a Steampunk.

When I got into Steampunk several years ago, it didn’t really occur to me to even try to incorporate my cultural identity into my Steampunk presentation; my first Steampunk outfit (worn to Templecon 2009) was cobbled together from my existent goth attire, stuff from the renfaire costume trunk, and a duct-tape corset.

Then I read Jha’s articles at Tor.com. Then I started reading Beyond Victoriana. It was powwow season… and everything just -clicked-. When I attended The Steampunk World’s Fair in May 2010, I made an active effort to incorporate my ethnic identity more visibly in my Steampunk attire.

That’s where things get complicated.

Read the Post Overcoming the Noble Savage & the Sexy Squaw: Native Steampunk

November 23, 2010 / / Uncategorized
November 23, 2010 / / advertising

by Latoya Peterson

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In the ad world, “multicultural marketing” and “narrowcasting” is out. The “best ideas” are supposed to win business and carry the day.  So how does that suddenly translate to “give larger, less diverse companies all the work and hope minority shops partner with them?”

Last week, Ad Age published a summary of the Association of National Advertisers’ Multicultural Marketing & Diversity Conference, where the writing on the wall was clear: niche marketing is out of fashion.  In some ways, this idea could have been a good thing.  After all, a lot of the “diversity” ideas coming from advertising outlets are patronizing, at best.

When asked whether he had considered working with a Hispanic shop rather than Ogilvy for the effort, Mr. Yokoi said, “I don’t want to disparage anyone, but we had been working with a Hispanic agency and the creative wasn’t working. It didn’t jibe with our general-market strategy.”

How? “Every Hispanic ad had a picnic” with a revolving cast of Latin musicians, he said. “It was almost patronizing.”

Certainly, minority owned businesses can spread stereotypes and rely on lazy marketing like any other agencies.  But the conclusions early on in the article gave me pause:

Speakers were almost universal in their belief that narrow-casting one group, such as African-Americans or Hispanics, is missing the point. Teresa Iglesias-Solomon, VP-multicultural and Latino initiatives at Best Buy, said the company had a tendency to break out three groups: women, Latinos and business owners — but she herself could have been lumped into all three categories at once. The point, she said, is that there are commonalities within each target group. “We need to make sure we are looking at the whole customer.” For example, moms have similar interests whether they are African-American, Asian-American, Hispanic or Caucasian.

That kind of insight was the impetus behind OgilvyCulture, a new “cross-cultural strategic-service practice” now launching from the WPP Group agency.

“It is not multicultural advertising, which tends to focus on specific ethnic markets,” said a spokeswoman. Instead, “cross-cultural marketing has the objective of developing one brief for clients designed to communicate across different cultures by celebrating shared values and insights.” […]

“It gives us the capability to have a single voice to the consumer,” said Jeffrey Bowman, director of OgilvyCulture, who presented at the conference with his client, Ruy Yokoi, brand manager at Unilever.

Reading through the ideas and anecdotes presented, the overall message was clear: there is no need to specifically target racial and ethnic groups, and by extension, minority owned ad shops would need to partner with with larger, less diverse agencies in order to win business.

Luckily, HighJive and Pepper Miller were able to point out the underlying issues: this is yet another push to undermine minority owned advertising shops and minimize the impact of consumers of color. Read the Post Advertising Shifting Away from “Multicultural” Agencies, Marketing Practices

November 23, 2010 / / class
November 22, 2010 / / Uncategorized
November 22, 2010 / / asian