A Racialicious Halloween: Target Shopping Edition

By Sexual Correspondent Andrea (AJ) Plaid

From the same store that stays sold out of Princess Tiana dolls (especially the green-gowned ones), from the same store that stays sold out of the latest Black Barbies (I was lucky I got this one, button not included)….

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I saw this display for some Target “Spook-tastic Savings”….

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Which is fine–I still watch and collect DVDs, even though they’re becoming an obsolete medium–so I’d purchase some…until I saw exactly what was on sale.

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If my photo’s too blurry or the print too small, my deepest apologies. I tried surreptitiously to take the photo.  What’s on the shelf:

The BrothersThe Color PurpleDiary of a Tired Black ManEve’s BayouThe Five HeartbeatsGifted HandsGood HairPurple RainMenance II SocietySchool Daze…

…to name a few.

To those who may not know:  “spook” is a racial slur for Black people.

To answer the question of where I saw this, the display was in a Target in downtown Brooklyn, NY, where a large number of its on-floor staffers are Black and has a very racially and ethnically diverse customer flow.

Of course, we can talk about intentions–the usual variations of “they probably didn’t mean it” that I heard from a couple of customers–but the impact is the continued perpetuation of an single old stereotype, even with a display of new(er) and varied representations of Blackness.

Just in time for the holiday.

I called over a sales associate, a very sweet young Black man.

“‘Spook’ is an offensive term referring to Black people. Having ‘spook-tastic’ and Black films together can be considered offensive.”

He looked at the display with surprise and apologized. “Oh really? I’m so sorry.  I’m not in charge of the display.”  He looked at it again, the “aha” moment spreading across his face.

“Is there a manager? If you want to let the person know…maybe I can speak to him or her?”

“Sure.” He found a manager in the next aisle.  He discussed the situation with her and came back to me.

I said to the sales associate, “Maybe you can find some horror films to put up on the display, which would be more appropriate. But “spook” and Black films…just nah.”  When I finished what I said, the manager peeked her head around the corner.

I walked away to try out my iPod on a display stereo to see if music was coming out of one speaker just on my speakers or if it was just jainking up on other equipment.

When I left the store, the associate, the manager, and a security guard gathered around the display, discussing it.

ETA: The sign was changed to something about their “low price promise.”  And I purchased a green-gowned Princess Tiana doll.

Photo credits: Andrea (AJ) Plaid

About This Blog

Racialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable Keanu Reeves John Cho newsflashes.

Latoya Peterson (DC) is the Owner and Editor (not the Founder!) of Racialicious, Arturo García (San Diego) is the Managing Editor, Andrea Plaid (NYC) is the Associate Editor. You can email us at team@racialicious.com.

The founders of Racialicious are Carmen Sognonvi and Jen Chau. They are no longer with the blog. Carmen now runs Urban Martial Arts with her husband and blogs about local business. Jen can still be found at Swirl or on her personal blog. Please do not send them emails here, they are no longer affiliated with this blog.

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