New Study begs the question: Brown Like Who?

by Special Correspondent Arturo R. García

A recently-released study by the American Sociological Association reveals something a bit disturbing: 79 percent of Latinos who took part in a specially-designed survey identified themselves as “white,” no matter their skin color.

Of course, the key words there are “specially-designed.” The New Immigrant Survey, as the study was called, specifically denied participants the chance to identify themselves as “Some Other Race,” as they can on the U.S. Census. According to the study’s co-author, Reanne Frank, this demonstrates a willingness by Latinos to recognize white privilege.

“Most are attempting to push the boundaries of whiteness to include them, even if their skin color is darker,” said Frank, an assistant professor of sociology at Ohio State University.

Frank also said the ASA has received feedback saying the race question “doesn’t fit” many Latino respondents: 50 percent of Latinos who took the 2000 Census identified themselves as “Some Other Race.”

Full disclosure: I have done this in both the 2000 and 2010 Census. But it wasn’t because I wanted to attempt to assert “an alternative Latino racial identity,” as Frank suggests; “Race,” as defined in both the Census and the NIS, is more closely related to phenotype, whereas I always interpret it as something more closely related to nationality.

Of course, that aspect is also covered specifically in Question 8 of the Census: Is Person 1 of Hispanic, Latino or Spanish origin? Among the answers:

  • Yes, Mexican, Mexican Am., Chicano
  • Yes, Puerto Rican
  • Yes, Cuban
  • Yes, another Hispanic, Latino, or Spanish Origin

However, it’s interesting to note that Question 9, while covering phenotype (White, Black/African American/Negro), also addresses nationality for other ethnic groups: American Indian and Alaskan Native, while grouped together, are listed apart from other groups, and various Asian nationalities (Japanese, Chinese, Korean, etc.) are listed as racial options. The ASA study doesn’t ask why Latinos don’t get that same treatment.

About This Blog

Racialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable Keanu Reeves John Cho newsflashes.

Latoya Peterson (DC) is the Owner and Editor (not the Founder!) of Racialicious, Arturo García (San Diego) is the Managing Editor, Andrea Plaid (NYC) is the Associate Editor. You can email us at

The founders of Racialicious are Carmen Sognonvi and Jen Chau. They are no longer with the blog. Carmen now runs Urban Martial Arts with her husband and blogs about local business. Jen can still be found at Swirl or on her personal blog. Please do not send them emails here, they are no longer affiliated with this blog.

Comments on this blog are moderated. Please read our comment moderation policy.

Use the "for:racialicious" tag in to send us tips. See here for detailed instructions.

Interested in writing for us? Check out our submissions guidelines.

Follow Us on Twitter!

Support Racialicious

The Octavia Butler Book Club

The Octavia Butler Book Club
(Click the book for the latest conversation)

Recent Comments

Feminism for Real – Jessica, Latoya, Andrea

Feminism for Real

Yes Means Yes – Latoya

Yes Means Yes

Sex Ed and Youth – Jessica

Youth and Sexual Health


Online Media Legal Network

Recent Posts

Support Racialicious

Older Archives


Written by: