"During the 1960s, Newsweek distinguished itself from Time by appealing to younger readers and focusing on two big stories of the era: race relations and the Vietnam War. In July of 1963, Newsweek had already been the first major news magazine to put the face of an unknown black American on its cover. But in November of 1967, the magazine ran a civil rights cover story and editorial. Newsweek’s then-editor Osborn Elliott, would later say the cover story questioned traditional notions of journalistic “objectivity,” calling it the first example advocacy journalism by any major magazine.” In 1968, following the Tet Offensive in Vietnam, Newsweek again offered its views, this time calling for de-escalation of the war and eventual U.S. withdrawal."