And we shall call this “Moff’s Law”

In the comments to Annalee Newitz excellent io9 post on racial fantasies in Avatar (and other works of sci-fi), Moff, another io9 contributor created one of the best rants I have ever read on the nature of critique:

Of all the varieties of irritating comment out there, the absolute most annoying has to be “Why can’t you just watch the movie for what it is??? Why can’t you just enjoy it? Why do you have to analyze it???”

If you have posted such a comment, or if you are about to post such a comment, here or anywhere else, let me just advise you: Shut up. Shut the fuck up. Shut your goddamn fucking mouth. SHUT. UP.

First of all, when we analyze art, when we look for deeper meaning in it, we are enjoying it for what it is. Because that is one of the things about art, be it highbrow, lowbrow, mainstream, or avant-garde: Some sort of thought went into its making — even if the thought was, “I’m going to do this as thoughtlessly as possible”! — and as a result, some sort of thought can be gotten from its reception. That is why, among other things, artists (including, for instance, James Cameron) really like to talk about their work.

Now, that doesn’t mean you have to think about a work of art. I don’t know anyone who thinks every work they encounter ought to only be enjoyed through conscious, active analysis — or if I do, they’re pretty annoying themselves. And I know many people who prefer not to think about much of what they consume, and with them I have no argument. I also have no argument with people who disagree with another person’s thoughts about a work of art. That should go without saying. Finally, this should also go without saying, but since it apparently doesn’t: Believe me, the person who is annoying you so much by thinking about the art? They have already considered your revolutionary “just enjoy it” strategy, because it is not actually revolutionary at all. It is the default state for most of humanity.

So when you go out of your way to suggest that people should be thinking less — that not using one’s capacity for reason is an admirable position to take, and one that should be actively advocated — you are not saying anything particularly intelligent. And unless you live on a parallel version of Earth where too many people are thinking too deeply and critically about the world around them and what’s going on in their own heads, you’re not helping anything; on the contrary, you’re acting as an advocate for entropy.

And most annoyingly of all, you’re contributing to the fucking conversation yourselves when you make your stupid, stupid comments. You are basically saying, “I think people shouldn’t think so much and share their thoughts, that’s my thought that I have to share.” If you really think people should just enjoy the movie without thinking about it, then why the fuck did you (1) click on the post in the first place, and (2) bother to leave a comment? If it bugs you so much, GO WATCH A GODDAMN FUNNY CAT VIDEO.


From now on, we will refer to this as “Moff’s law” and apply it alongside our comments policy here at Racialicious.
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Trackbacks & Pings

  1. scribblescribblescribble.com/blog » My word is now law on 21 Dec 2009 at 3:25 pm

    [...] This, in reference to this, is delightful and gratifying, in no small part because it led to this. [...]

  2. Super Doomed Planet » Blog Archive » A New Law on 21 Dec 2009 at 8:59 pm

    [...] Moff’s Law is the best new internet law in some considerable time. [...]

  3. Threat Quality Press on 22 Dec 2009 at 12:21 am

    [...] As many of you may know, Threat Quality commenter and contributor Moff (called, by some, “Josh Wimmer,” as is the custom of his people), after an epic rant at some idiots on the internet, became the proud father of a New Law. [...]

  4. Jotting in the Margins: Writing Smart :Blue Ink Alchemy on 22 Dec 2009 at 1:10 pm

    [...] was an excellent post made about “Moff’s Law” – which is, in essence, the notion that anybody [...]

  5. More Thinking is Better « Taking It Too Seriously on 23 Dec 2009 at 4:56 pm

    [...] More Thinking is Better 23 12 2009 Please join me in propagating Moff’s Law. [...]

  6. Links: Avatar Racist? Anti-Imperialist? | Ernesto Aguilar on 24 Dec 2009 at 6:00 am

    [...] reminds us of Newitz’s racial identity and past writing. But Racialicious goes in on the funniest (but most true) part of the comments out of the Newitz [...]

  7. PSA « Femme Facetious on 27 Dec 2009 at 12:41 am

    [...] This. Moff’s Law.  Amen, amen, and amen.  (Oh, profanity definitely included, so don’t say [...]

  8. 04 « Puppenhaus on 27 Dec 2009 at 12:41 pm

    [...] Posted in wild conjecture by dolly on December 21, 2009 I could not have put this better myself.  Plus, Racialicious have some cool ideas about mixedness that I [...]

  9. Techsploitation » Blog Archive » A whole lot of Avatar and whiteness on 02 Jan 2010 at 9:01 pm

    [...] (AKA Moff) wrote a great rejoinder to comments like this, which Racialicious picked up and dubbed Moff’s Law. Here’s an excerpt: First of all, when we analyze art, when we look for deeper meaning in [...]

  10. Look what I found on the Internet! « Flying Low on 08 Jan 2010 at 2:11 am

    [...] fact, it’s been made an Internet law! [...]

  11. mimi smartypants - tawny and tessellated on 08 Jan 2010 at 3:27 pm

    [...] Yes! Thank you! [...]

  12. Moff’s Law « funny blog pageslap on 09 Jan 2010 at 3:47 am

    [...] Moff’s Law On how critical thinking about art and pop culture is often stifled by idiots hollering “Caintchoo jus’ stop all this thinkin’ and jus’ ENJOY it??!!” (OMG HATE) Here comes an excellent rant by an io9 contributor named Mott, responding to some turd who tried to shut down a pretty interesting critical conversation about Avatar. The rant is reproduced under the jump here. It’s the best. I’m excited that this has been written. Via Racialicious. [...]

  13. Athena Andreadis, Ph.D.: Lab Rat Cinema: Monetizing the Reptile Brain | Super Hot Topics on 12 Jan 2010 at 12:20 am

    [...] You Ape for a individualist explanation). Them I module yield to the protective ministrations of Moff’s Law, with the additional notation that it’s actually impracticable to invoke a mentality off, [...]

  14. Mocha Momma » Delurking. Poorly, I Might Add. on 18 Jan 2010 at 3:23 pm

    [...] no one, and I mean NO ONE, should ever try to read it for him. Perhaps you could weigh in on the “Duh! I wanna be stoopid about art so please don’t make me think!” conversation going on at Racialicious. Maybe you could just ask a question. “Kelly, how do [...]

Comments

  1. Ansel wrote:

    Oh snap that is awesome! The last sentence is perfect.

  2. GENQ10 wrote:

    Thanks for this. I like your stricter commenting policies on loveisntenough.com, I’m glad you’re upping it here as well.

  3. macon d wrote:

    Wow, that IS awesome, thanks for re-posting it.

    (One quibble — James Cameron an “artist”?! Er, no.)

    If it bugs you so much, GO WATCH A GODDAMN FUNNY CAT VIDEO.

    Maybe as a counterpart to “Moff’s Law” — the Itchy-and-Scratchy School?

  4. Deaf Indian Muslim Anarchist wrote:

    I AGREE. MOFF’S LAW IT IS THEN

    If people complain and invoke Moff’s Law, then why the F are they even reading the piece in the first place?!?!

    I can’t stand it when people come onto forums or threads and invoke Moff’s Law, ruining a good perfectly, healthy conversation.

  5. A.D. Nix wrote:

    Overdue! I love i09 but the comments almost always chap my hide.

    I love that in “geek” spaces, it’s safe and essential to spend 100 pages analyzing Data’s choice motivations on the fucking holodeck, but bring up racial dynamics? Ever? And you’re reading to much into things.

    @ macon d
    Or LOL SCAT?

  6. Christopher Tassava wrote:

    So freaking dead on, I can’t even believe it. I’m going to use this post – and Moff’s Law – as a weapon in all kinds of places where people are advocating less thinking and discussion. Brilliant. Thank you.

  7. [dave] wrote:

    I love this, and look forward to invoking it and linking back here.

  8. Persia wrote:

    Dude, that is beautiful. Thanks for signal-boosting, I’d been avoiding the comments on i09.

  9. macon d wrote:

    @ A. D. Nix:

    Or LOL SCAT?

    Yes. Perfect!

  10. Jha wrote:

    YES. WOW. I LOVE that! Moff’s Law FTW!

  11. Tlönista wrote:

    Oh my god. I love this. I love this comment. This is the best comment there will ever be on the Internet. It fills me with joy. SO MUCH.

    //seen way too much of “it’s just a movie/book/comic/song” and also “why you gotta analyze everything” (especially on sites like this or, say, Sociological Images…)

  12. Persephone wrote:

    I wanted to pump my fist and cheer. Go Moff!

  13. braak wrote:

    Oh, god damn it. It would be Moff that gets a law named after him before I do, despite all the work I put in.

    Oh, well.

    So let it be written. So let it be done!

  14. Moff wrote:

    Oh, man — nothing beats checking the Internet after a long weekend and finding out they gave you your own law. Thanks for the post and for all the nice comments, guys!

  15. brownstocking wrote:

    THIS. I am brain-crushing on Moff, now.

    YES. THIS. I have tears in my eyes from LOLing and nodding hard, because it’s true.

    @ #5 I know, right? Race and gender/sexuality, oooo it’s just a ___ . Ugh, I hate that!

  16. Dave Weinberg wrote:

    nice! that said here is a goddam funny cat video:
    http://www.joedator.com/borismovie

  17. Kermonk wrote:

    Hear hear! Bravo! Applause!

    (Although, having seen Avatar – are you sure Cameron is an artist?! ;)

  18. CatYap wrote:

    THANK. YOU. i never understand why people go out of their way to read a blog or article then comment saying, “it’s just a movie” … or “it’s just a joke.”

    for the record, I LOVED avatar. i thought it was a good movie. AT THE SAME TIME, i see the racial parallels and I LOVE discussing racial/gender/class/etc. themes in movies. so when peopel say, “why can’t you just enjoy it as a film?” … i always respond, “why can’t i do both?” it IS POSSIBLE to analyze something and enjoy it at the same time.

  19. Bcbgrl33 wrote:

    Well put. I hate naive and stupid commenters like that. I got into it on the Entertainment Weekly Message Boards because one viewer was saddened at how the theme of the movie was Good vs Evil but a lot of the Evil people were White and Male. The viewer was just SHOCKED and outraged that only poor white men who clearly have done nothing wrong were hurting the Na’vi. She wished more evil people were women or minorities to show an “equal” representation of evil.

    I commented that if it wasn’t for the WHITE MALE PROTAGONIST, Sully, the POOR AUDIENCE would’ve gone home with the silly and false notion that white men are evil, genocidal maniacs. Another commenter retorted that it was just a movie and white males don’t go around “crying” anymore or oppress people. Ugh you can’t cure stupid on the internet. I love “Moff’s Law”

  20. Greg wrote:

    Hell to the yes. I HATE those “don’t think about it so much! It’s just a movie!” people. And that disease of thought is *everywhere.*

  21. ashlynn wrote:

    Moff, you are full of marvelous and win.

    I was just on Gawker last night in an Avatar post and half the comments were straight up derails- “stoopid, it’s about saving the planet, not race, omg just go away,” and “why must everything be about…?” I was like, “Really? Gawker, is this all you have to offer me?” So coming here and seeing that yes, people actually use their minds…such sweet relief.

  22. FunnyGuy wrote:

    Why cant you just enjoy the comment for what it is? Why do you have to analyze it?

  23. LizLem wrote:

    Most comforting thing I have read in some time. THANK YOU!

  24. kittent wrote:

    roger ebert tweeted this so I had to read it! Well said!

  25. Janine demanda wrote:

    Thank you, Moff! Your critique was spot on and made me laugh {always a bonus for us humorless analytic types}, but I’m afraid your law will fast become more cited than Murphy’s . . .

  26. Lurker_Lost wrote:

    YEEEES. THIS IS WHAT I KEEP TRYING TO EXPLAIN TO IDIOT BROTHER, because HE’S the one who doing the “why do yoou have to make it so serious? Just enjoy it for what it is, *preachpreach* and it PISSES ME OFF SO BAD, because normally he’s pretty good about this kind of stuff. =/

    And it hurts ;__;

  27. cassi wrote:

    Awesome! Awesome! Awesome!

  28. John Seavey wrote:

    My feeling is that the “Oh, it’s just a movie, don’t analyze it” argument is far more insulting to the film-maker than a negative review. I’m sure that Cameron would be far happier to hear that someone engaged with his ideas and disagreed with him than that someone turned off their brain for three hours and watched the pretty lights. :)

  29. RCHOUDH wrote:

    Moff’s Law LOVE IT! People who say “don’t think too much into it” really mean that you shouldn’t spoil their three hours of mindless fun with boring academic discussions about the hidden messages behind the movie.

  30. mjfgates wrote:

    Why do you all have to keep analyzing Moff’s Law? Can’t you just enjoy it as a law?

    … I know. I’m a bad person.

  31. Winn wrote:

    THIS. Thus so much! I will happily comply with Moff’s Law, and wish everyone on entertainment/pop culture forums would have to as well. And @John Seavey, YES. I agree with you 100%. If an artist invokes the : Its just a movie/TV show/song, etc. mantra, I know they have nothing substantive to contribute and no respect for or engagement with their own work, and can write them off accordingly.

  32. R. Smith wrote:

    Good article — I never diss a critic for giving an honest analysis, but I *do* have a problem with critics who say “you shouldn’t see this movie.” Or, worse yet, “if you see XYZ movie over ABC movie, and if you don’t see XYZ movie then you have no culture.”

    I freely admit to not analyzing some movies. I enjoy really, really bad movies and forgive all their flaws as long as there are big explosions and awesome visuals. It makes me happy. And I won’t apologize for it. But I don’t get pissed at critics who analyze its flaws and plot — I just don’t care in particular. Other movies do get my full attention and analysis, perhaps 2 or 3 a year.

  33. Catherine DeKorte wrote:

    OH SNAP, I do believe I like this new law! I’ll be sure to use it in conversations about Racebending. >B

  34. Bill wrote:

    XKCD on the alternative – http://xkcd.com/676/

  35. karinova wrote:

    Love. This.
    Right on on every point, especially the idiocy of “I’d like to talk about my analysis, which is, omg it’s just for teh shiny funz! Why are you talking and analyzing so much??”
    *nosepinch*

    For the sake of easy citation, allow me to formally state the rule If I may?

    Moff’s Law:
    1) As a discussion of a creative work grows longer, the probability of some ass whining about “overanalyzing” approaches 1.
    2) In any discussion of creative work, anyone who says “OMG, why can’t you just enjoooy it??” automatically loses. Hard.

    Moff’s Law (Cliffs Notes version):
    If it bugs you so much, GO WATCH A GODDAMN FUNNY CAT VIDEO!

  36. Laughingrat wrote:

    Fuck yes! Whenever someone basically says “You think too much,” you know they have some kind of agenda.

  37. moebius8 wrote:

    hmm where is the rule 34 of moffs law?

  38. Ay-leen wrote:

    WIN. Pure WIN.

  39. urbia wrote:

    LMAO.

    “Stop thinking too much into it!” = oh noes! my privilege is being exposed, stoppit stoppit stoppit! Get with the program and stop talking about race, that was soooo last year. It’s anti-intellectualism that’s in right now, all the way to the fall of the civilization!

  40. Sniper wrote:

    Brilliant! Thank you! I’m going to bookmark this and smack the next idiot who comes out with “why don’t you just…” with it.

  41. Twistie wrote:

    I came over here from Shapely Prose to say I love Moff’s Law deeply and profoundly.

    That is all.

  42. spacedcowgirl wrote:

    I wish I had a more intelligent comment on such an amazing post, but all I can think of to say is… that’s awesome.

  43. Megamaniaco wrote:

    I just read this on my friend’s Facebook (I’m from Spain, she’s american), and believe me, I WILL spread the word.

    Moff’s Law. Love it =D

  44. LaShawn wrote:

    Heyyyyyy….I *like* funny cat videos. Don’t you go dissin my funny cat videos! :-D

  45. Mike S. wrote:

    In many cases, a critical condemnation of a piece of art carries an explicit attack on the judgment of anyone that does like it.

    “Why can’t you just enjoy it?” is usually just a poor attempt at defending one’s taste.

    I confess, I used to use variations on it a lot. Now I mostly ignore discussions where my professed enjoyment of something results in insults.

  46. April wrote:

    Had a friend link this to me, and I have passed it on via facebook.

    If you ever *really* want to get a chorus of borderline-abusive and often illiterate “It’s just a book!!” comments, try honestly critiquing the Twilight series. *shudder*

  47. Alexia wrote:

    Moff’s Law has just been invoked. By MEEE!!

    Aye yi yi…

  48. Emily wrote:

    Necessary and hilarious at the same time. My favorite laws :) Great call Latoya!

  49. karinova wrote:

    @Mike S:
    Yeah, “you’re just overthinking it too much” is very frequently an implicit criticism, too.

    Anyway, you nailed it: if all you have to say is, “well, I thought it was cool! this discussion is lame!” just save yourself the bother. If they agreed, they wouldn’t be having the discussion.

  50. Steve Witham wrote:

    Doh, I was thinking that tact means deftness and deftness has to do with applying just the right pressure for just the right amount of time. So I contradict myself by posting this, but:

    “To let understanding stop at what cannot be understood is high attainment. Those who cannot do this will be broken on the Lathe of Heaven.” –Chuang Tzu

  51. sweeterjuice wrote:

    I am very late to this party, but as a film fan I just want to say that Moff’s Law is a thing of beauty and a joy forever. It is now my personal film-fan mantra.

    Thank you, Moff ! Your rant was an awesome entree drank with fine awesome, covered in awesome sauce, and eaten with a side of awesome.

  52. TeakLipstickFiend wrote:

    Luvvit. And closely related to the lame “if you don’t like it, then don’t watch it/read it/listen to it/eat it/smell it, etc.” argument.