By Guest Contributor Crissy, originally published at b-listed
When I went to India for the first time, I saw how beautiful everyone’s skin was. Being a person of color, regardless of what was on TV or in magazines I was raised to believe that color is beautiful. But what I did see too in India, were commercials on TV from companies advertising fade cream, or rather skin lightening/whitening cream. In India, while I couldn’t understand the language they were speaking in the commercial, I knew what was going on. A brown person is sad, enter lightening cream, everything is good.
In the states, I see these products in aisles of certain drug stores and want to see who’d dare actually bring a box of Ambi Fade Cream to the counter. Enter that recent Tyra show with African American women who not only bleach their own skin, but one woman even bleached her children’s skin.
And now a recent report from CNN is showing commercials in India that are targeting not only women, but men. Note the freeze frame of the man in the salon chair with a bleaching agent all over his face, while the actor in the commercial says that these products make people, “fair and dashing.” And I know this is highlighting India, but it’s happening across the globe. People, please. Get a grip, this is crazy, the chemicals are dangerous, and the colors in this world are far too beautiful. Accept and love what you are given, it tends to work out better for people in the long run.
About This BlogRacialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable
Keanu ReevesJohn Cho newsflashes.
Latoya Peterson (DC) is the Owner and Editor (not the Founder!) of Racialicious, Arturo García (San Diego) is the Managing Editor, Andrea Plaid (NYC) is the Associate Editor. You can email us at firstname.lastname@example.org.
The founders of Racialicious are Carmen Sognonvi and Jen Chau. They are no longer with the blog. Carmen now runs Urban Martial Arts with her husband and blogs about local business. Jen can still be found at Swirl or on her personal blog. Please do not send them emails here, they are no longer affiliated with this blog.
Comments on this blog are moderated. Please read our comment moderation policy.
Use the "for:racialicious" tag in del.icio.us to send us tips. See here for detailed instructions.
Interested in writing for us? Check out our submissions guidelines.
Follow Us on Twitter!
- Book Review: Storm Warning by E.A. O’Neal
- The Racialicious Links Roundup 5.23.13
- Meanwhile, On TumblR: In Defense Of Beyoncé–Again
- Amitabh Bachchan In The Great Gatsby: Is Desi The New Jewish?
- Scandal Roundtable 2.22: “White Hat’s Back On”
- Race + Higher Ed: Fear Not, Suzy. You’re Still #1!
- Table For Two: Star Trek Into Darkness
- Watch: Fruitvale Station Has A Trailer And An Opening Date
TagsABC activism advertising african-american asian asian-american barack obama black blackface celebrities comedy culture diversity fashion feminism film gender glbt HBO hip hop hispanic history hollywood identity international interracial relationships latino media mixed race movies music muslim politics race racial stereotypes racism religion sex sexism sexual stereotypes stereotypes tv Uncategorized white youtube