Asher Roth and the Politics of Race in Hip Hop
Interestingly and quite arrogantly, Roth is harnessing a shtick of white privilege as he claims the authenticity of the…erm…suburbs. You know, because suburban kids can’t relate to hip-hop in its contemporary form. Why? Well, that’s a little unclear. Roth’s basic claim is that white kids in the suburbs have been consuming hip-hop for years, but have never had some one they can relate to, some one to represent them and their voices. You know, because white folks can’t relate to black folks. And, of course, because only white folks live in the suburbs. Comparing Eminem to Roth, the blog No Trivia wrote it better than I could have: “But Eminem’s use of his whiteness came from a desire to prove himself in spite of the unfortunate reputation of white rappers that came before him, not some strange sense of privilege because he’s the person actually buying rap CDs.”
In the most blatant example of white supremacy in hip-hop, Roth is absolutely obsessed with his whiteness. He doesn’t problematize his whiteness, like when Em forced us to re-think what it means to be white in his deeply personal discussions of growing up poor. No, instead Roth wants us to realize that we should like him because, well, he’s white and privileged just like us! His most recent song leak (which you can download here) details the trials and tribulations of being the next great white rapper and the subsequent comparisons to Eminem. Simultaneously, Roth reminds us that while he is no Eminem (he is from privilege and proud of it), he is unabashedly white (and therefore more relatable than those black rappers we thought we liked). Quoted in a recent New York Times piece, Roth explains the difference: “Culturally, Em was almost a black guy. My background is more stereotypically white.” That’s just great, Asher. How astute. It’s one thing to be aware of your racial identity; it’s an entirely different thing to embrace a privileged identity as your claim to superiority in a culture dominated by minority artists.
In an article from 2005, Brother Ali poignantly discussed white fans’ relationship to underground white rappers. “One of the hardest things we’re dealing with now is the underlying feeling of white supremacy among fans who feel they are a part of hip-hop, but are listening to and prefer mostly white MCs,” says Brother Ali. “They believe that Aesop Rock is better than independent artists who are Black and mainstream artists like Ludacris. These MCs are doing a lot with hip-hop artistically that they have learned from Black people, but [their fans] don’t want to hear from the old-school originators because they believe it’s the white MCs who created the styles they like. This isn’t an underground-versus-mainstream thing—it’s a racist thing.” My emphasis.
Brandon Soderberg, No Trivia – Asher Roth is a Problem
It’s never explicitly said—because if it was, he wouldn’t even be afforded the minor fame he has right now—but Roth’s rapping is not an alternative to mainstream hip-hop or capitalistic corpo-rap, but an alternative to blackness. It’s not entirely clear if Roth even realizes this (probably because he’s not thinking as hard as he thinks he is), but his contempt for most rappers mixed with statements about how he’s the kind of guy buying the music—again, and therefore not black people—sound contemptuous.
When I twittered about writing something on Asher Roth, NattheDem came back with a link I had missed. In an interview with the AP, Roth is quoted:
Roth addresses poverty and greed on the song “Sour Patch Kids.” And at his fans’ behest, Roth uploaded to his MySpace page “A Millie Remix,” a freestyle rhyme over Lil Wayne’s “A Milli” beat, criticizing rappers who boast about having millions of dollars but “don’t share, don’t donate to charity.”
“When I dropped that … (I thought) ‘You guys are always going off about how much money you have. Do you realize what’s going on in this world right now?’ All these black rappers — African rappers — talking about how much money they have. ‘Do you realize what’s going on in Africa right now?’” Roth says.
“It’s just like, ‘You guys are disgusting. Talking about billions and billions of dollars you have. And spending it frivolously, when you know, the Motherland is suffering beyond belief right now.’”
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