What are kids entertainment execs doing for girls and racial diversity?

These opportunities are not always lost by all – True Jackson, VP, currently on Nickelodeon, is an example of successful, mainstream ‘tween (and teen) programming that features children from diverse backgrounds (going beyond mere tokenism and the typical black-white model of “diversity”). And while it does not address all racial and cultural deficiencies, such shows can begin to serve as golden model for other kids’ content producers to build on. Not surprisingly, it is much harder to find such examples within animation. While money will always be a driving force in selecting “the next big thing” there is no reason why content producers can’t acknowledge the increasingly heterogeneous population that the United States is and becomes every day.

On the third day of the almighty KidScreen Summit I left with much ambivalence. Feelings of awe at the power of creativity and technology intermingled with the dissatisfaction of the sad, simple answer to my question – Not very much.

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