Obama Waffles are Political Satire

by Latoya Peterson

From the Yahoo News article:

A vendor at a conservative political forum was selling boxes of waffle mix depicting Democratic presidential candidate Barack Obama as a racial stereotype on its front and wearing Arab-like headdress on its top flap. The product was meant as political satire, said Mark Whitlock and Bob DeMoss, two writers from Franklin, Tenn.

Oh, of course.

It’s satire. That’s what we’re calling it these days. Got it, everyone? Satire.


(Photo Credit: Yahoo/AP)


Updated
:

Commenter KuriusJurge612 pointed out there is a video with the creators of the waffles - and the “satire” gets worse!

From the Back of the Box

*”Tip: While waiting for these tasty treats to invade your home, why not learn a foreign language?”

*”Recommended serving: 4 or more illegal aliens”

*Picture of Obama in a sombrero, erasing the border.

*Barry’s Bling Bling Waffle Ring, the recipe rap

*Missing: Rev. Wright on the side of the box

From the Interview

Interviewer: “To me, it looks like an Aunt Jemima box…”
Bob DeMoss: “I was raised, I prefer Aunt Jemima, so I’m not sure what the issue is.”
Mark Whitlock: “Think about Newman’s Own or Emeril’s food line - ”

(Umm…Newman and Emeril have their own lines they put their own images on. Not some racist representation of blackness, like you grew up with.)

Bob DeMoss: “-Is it racist because he’s an Italian, or he’s a white guy? The issue is not the pigment of someone’s skin, it’s his many changing positions.”

(Of course. Which is why your commentary focused on waffles, not various racial stereotypes).

Interviewer: Why the turban?
Both: “Uhhh…he’s on a safari!”

(You know you lying!)

Interviewer: [reads] “Point the box toward Mecca for tastier waffles…”
Bob: “Uh, he’s been accused…Everyone in Africa and the Muslim world knows he’s a Muslim.”

(Pronounced muzz-lum.)

Interviewer: You know he attends the United Church of Christ, right?

[The screen explains that Obama wore traditional Kenyan clothing to visit his family, as Bob explains Obama is wearing “muslim garb.” The video also mentions Kenya is 78% Christian.]

Mark: “It’s a satirical nod to the debate that’s happening in the public.”

(What debate? Lying is debate now?)

Here’s the video:

Trackbacks & Pings

  1. investing-finance.info- » obama waffles on 16 Sep 2008 at 12:41 pm

    […] Obama Waffles are Political Satire 4 hours ago […]

  2. Alaska women say no to Palin, and other linkage. « Small-Town Elitist on 16 Sep 2008 at 11:05 pm

    […] documents a racist attack against Barack Obama that is trying to be passed off as political satire. *reaches for […]

  3. Facts, contexts, curiosity, and empathy « Small Town Mamas for Obama on 17 Sep 2008 at 7:03 am

    […] an utter ignorance–or at least a disregard for–American history. How else do you call the Obama Waffles box graphics “political satire”? How could you create a sock monkey Obama doll and declare it was […]

Comments

  1. Gouw wrote:

    First image I think was fine, second was lol wtf

  2. macon d wrote:

    @@Gouw: I didn’t think either image was “fine.”

    I posted a video-interview with the two happy-go-lucky geniuses who created this abomination. They just can’t imagine how anyone could have a problem with the multiple modes of insult puked up all over that box from the depths of the white-supremacist American psyche.

  3. kakodaimon wrote:

    Yeah, given the history of black people’s images used as food mascots, not to even mention the ridiculous Arab hat type thing… wow, it’s just so repulsive.

  4. kakodaimon wrote:

    OK, I didn’t even notice the “point towards Mecca” thing. That’s a totally new level of vomit. Given the similarity between Muslim jokes and gay jokes in the mainstream (like all you have to do is imply somebody IS one, and maybe give a few details of existance which the audience is supposed to find repulsive or freaky), it’s like Islam is the religious queer.

  5. Genevieve wrote:

    Is it bad that I would be more upset if this were a “real” legitimate product? If this were in Publix or the Piggly Wiggly or something.

    Because, although this is more insulting (and deliberately so), it really just reminds me of the wh0le “W Ketchup” and “Freedom Fries” nonsense from a while back. Just dumb people starting shit for no reason.

  6. Rob Schmidt wrote:

    Don’t ignore the fact that the Obama caricatures look overly feminized. Like Aunt Jemima without the head scarf.

  7. geo wrote:

    i am ashamed these morons aka the creators are from my home state of TN. this product is chock full of racism and religious bigotry that it makes me ill.

    i think pundits and major media outlets are ignoring or reducing the significant impact race has on this election. it is the pink elephant in the room that everyone is purposely avoiding, but yet will wonder why obama just can’t seem to court the “women vote” or the “blue collar vote”.
    the media’s mealy-mouthed nature is extremely troubling to me.

  8. KuriusJurge612 wrote:

    @latoya
    Did you see the Video that went along with this? They were interviewing the guys that made it. Of course the two guys were laughing and having a good ole time. They also wrote a little rap on the side there’s also a third image on the box with Obama dressed in some kind of suit.

  9. Lopez wrote:

    Yeah, my first thought was, “Oh, Aunt Jemima? Mmh.” And then it was, “Oh…. Mecca.” The use-by date, 2008 on the butter pat, waffling the world over, etc. are just hyper-overkill.

    I’m honestly surprised they aren’t going with shake and bake fried chicken. Really.

    Plus, who wants waffle mix they have to refrigerate, amiright??

  10. Latoya Peterson wrote:

    @ KuriusJurge612 -

    Nope, but I will find and post.

  11. macon d wrote:

    Latoya, re the video, here ya go,

    http://stuffwhitepeopledo.blogspot.com/2008/09/fail-to-see-whats-wrong-with-racist.html

  12. Slush wrote:

    holy crap that video is insane!
    ugh, so depressing I don’t even know what to say.

  13. Lisa J wrote:

    I don’t think I can take too much more of this election. Any dig or mean thing directed towards Obama is okey-dokey, but the slightest insult to Palin or misstatement of some minor or major thing about her is sexism and so horrible and wrong, but the most virulently racist attacks on Obama is perfectly fine. It makes my blood boil. I’m worried I may get ulcers from this one. Do you know someone even snuck in a dig on Obama and how much more “qualified” Palin with her executive experience is to him in the newsletter for my Kickball league??? I had to send in a complaint on that one. My diversions can’t even stay away from this mess. One word describes it all, T-R-I-F-L-I-N-G

  14. J wrote:

    With this and the New Yorker cover, and other such things, this is the bottom line: Whatever these people may say about “It’s supposed to mean this”, “It’s satire”, or the favorite “But I didn’t know…”, it really is that these people think it is perfectly all right to be racist towards nonwhites, even that it’s a form of entertainment. They just think it’s funny. Whether someone is offended doesn’t matter. They are just there as an object of ridicule. The “I didn’t know it was offensive” might as well be “Well, I didn’t care what they thought. We think it’s funny and what we say goes.” With the degree of media saturation these days, I find it hard to believe that people actually don’t know what a minority might consider offensive. It’s an issue of not wanting to know, and not caring.

  15. Cecelia wrote:

    This is disgusting! Sure are some wise Americans there…

  16. Marcus Kwame wrote:

    I am very concerned for this brother’s safety. Not that I think these two clowns are going to take a shot at him. But a huge segment of the population is very threatened and very afraid of the mere possibility that Obama could be president. And history shows that when people are threatened and afraid (especially of black people) people die. To make it worse, you have propaganda like this being spread… deliberate misinformation to fan the flames of people’s fear and ignorance.

    It was like they were having a contest to see how many stereotypes (about various groups) they could fit onto one package. They exaggerated his features and skin color so much that it doesn’t even look like Obama. I can only imagine how nasty the caricatures would be if Obama had been a dark skinned brother. I am dumbfounded by just how much we are still hated in this country.

  17. rebecca wrote:

    The whole thing is disgusting.

    Is “satire” a word that people can use to cover their asses and say anything offensive they want?

    It reminds me of every single racist joke in the world that gets told because somwhere in the teller’s mind is the thought, “If I said this ’straight’ I’d be called out for racism so I’ll say the exact same thing but it in the form of a joke.”

  18. Brian Johnson wrote:

    Even though I thought the New Yorker cover was legitimate satire, it’s certainly disheartening to realize that it probably inspired this foolishness. Still, just as the NY cartoon was easily recognized as satire by its target audience, that same (intelligent, informed) segment of the population will recognize this as the cheap sophomoric joke that it is, and ignore it.

  19. jvansteppes wrote:

    It would be fun to find their cars and stuff waffles in the exhaust pipes and gas tanks.

    I just love how being ‘possibly Muslim’ is more threatening than say, praying that God will help you expand an oil pipeline or pronouncing a war to be ordained by the lord. Barf!

  20. Latoya Peterson wrote:

    @All -

    Fuck! I should have titled this post “Obama Waffles: Racial Stereotypes in Every Bite.”

    Aww, but now it’s been up all day.

  21. Lisa McGlaun wrote:

    Yuk. Just wrong on so many levels.

  22. jen* wrote:

    @Marcus

    I worry for the same reason. A friend of my sister was just randomly passing one day, and ran into a guy who discussed in detail with her how he had plenty of guns and was ready for the riots after the assassination. She was shocked that he told her all this, and realized that he couldn’t tell she was a WOC. She remained undisclosed to hear the end of his rant, but was understandably shaken by his willingness to share.

    I think things are about to get uglier.

  23. brianjkoscuiszka wrote:

    If you want to criticize Obama’s supposed waffling, the idea of a fake product isn’t horrible. It reminds me of the person who walked around Boston with a giant flip-flop during the DNC when Kerry was receiving the nomination. A clever way to draw attention to something being criticized. But all of that other BS? That’s just ridiculous. Their little ‘hardy-har-har’ chuckle when insisting he’s “on safari” just demonstrates the white privilege and inside racist jokes these guys think are just grand…

  24. Princess wrote:

    @Latoya-

    Thank you for sharing this.

    The comments here are interesting. Some say, it isn’t so bad but these guys may have gone a bit too far. Others are disgusted and I agree.

    In my opinion, this is not intellectual geared satire. These guys used negative product packaging to perpetuate racial stereotypes and stir the pot of fear, strife, anger, ignorance and hate.

    The other thing that disturbs me is that they sold this waffle mix for $10 a box, and claim to be freelance writers just doing what writers do.

    Maybe some us are intellectually challenged or being way too sensitive. Maybe we just don’t get this brand of satire. After all, this is merely an example of free speech and free enterprise, right?

  25. Dolly wrote:

    Oh, I was just waiting for Racialicious to talk about this. Thank-you, thank-you, thank-you!

    You know, even if these guys really didn’t think what they were doing was racist, that doesn’t mean it wasn’t. I think it really goes to show how ignorant white people (I am one, so add a we before that) can be. And the fact that these guys can get away with this shit just proves that part of white privilege is not owning up to this stuff (i.e. “He’s on safari!” Oh, please.)

    The “angry-looking” caricature of his wife, the big white eyes and toothy grin, the Muslim garb, the sombrero… it’s all so obvious, I don’t see how anyone could NOT see the racism in this.

  26. KuriusJurge612 wrote:

    I know this is off topic, but did any off you pick that Palin quoted Westbrook Pegler-a known ultraconservative racist is her acceptantce speech?

    Her quote

    “We grow good people in our small towns, with honesty and sincerity and dignity.”

    was taken from his writing, I wonder if that was a subtle nod to her party members like this waffle box

  27. unnamed wrote:

    Okay look, and high embarassed to admit this, but I am related to one of these guys (the Bob DeMoss guy). I’m a strong Obama supporter. These guys aren’t racist (well intentionally) their just dumb. And made a dumb mistake, that’s having alot of ramifications. I’m ashamed of it for sure. But he really, in all seriousness, doesn’t understand what’s wrong with it. Which is ignorance for sure. He has done alot of good, I know he has sent alot of money to helping people in Africa and Asia. The guy is an idiot, he’s ignorant, and he’s dumb. But he’s not a racist. Or white supremacist or whatever people have been calling him on here.

  28. Latoya Peterson wrote:

    @unnamed -

    I think one of the biggest fallacies about racism is that because a person is racist it means that they are purely evil, vile beings.

    Racism doesn’t work that way. I’m sure your relative didn’t intend to be racist, but he was. I’m sure he’s done many good things. But this creation of his is racist -in many different ways, toward many different groups of people.

    (In some ways, I am kind of amazed - the only major minority group he left out were Native Americans.)

    If you are ashamed, tell him that. Tell him why he’s wrong.

    Or, better yet, if the whole point of Obama waffles was to describe him waffling on the issues, why are there no issues on the box? No quotes from issues he flipped on? I find it strange that the idea was for one thing, yet the end result is a collection of ethnic stereotypes. Can you ask him that for me? Where is the satire of the issues and not the ethnic groups who are the current targets?

  29. unnamed wrote:

    Most of my family already has been asking him these types of questions. I don’t know if anyone here has a family member their ashamed of or embarrased to talk about. But mine does. His response is that all the issues are addressed on his website. Which is true. It doesn’t take away from the fact that there aren’t issues on the box. I myself was stunned yesterday when I sat down to have a beer and turn on CNN and see my right-wing wacko uncle on TV. I don’t talk to him. I know my family has been. He just doesn’t get it. I don’t know what else I can say….

  30. Latoya Peterson wrote:

    @unnamed -

    There isn’t much else to say. It’s a shame that your uncle doesn’t get the problems with what he’s done, but you don’t have to carry that shame around. It’s not your burden to carry.

    I am glad to see you here, in an anti-racist space, and I know seeing your uncle’s work up here probably stung. But, in life, there’s only so much you can control. I have a lot of anti-gay bigotry in my family, and there’s only so much you can do when someone is set in their ways. I don’t engage, I don’t give them any fuel, and I don’t hide my gay friends. If they want to be bigoted, fine. Just don’t expect me to participate, and don’t be surprised when I challenge you on those ideas.

    I think you can apply the same kind of analogy to any kind of bigoted family member. You can try to reach them, and if they don’t want to be reached, they don’t want to. With me, I just make it clear that regardless of their views, the rest of the world is moving forward.

  31. unnamed wrote:

    Well thanks that’s reassuring unfortunently it’s still embarrasing. Some people just don’t understand I guess. Though I do almost feel bad for him because of the amount of death threats him and his family have been getting…it’s a shame his intermediate family has to carry the burden of that. I don’t understand how that solves anything. This all came way out of left field though and hit me like a ton of bricks. It was pretty depressing and it’s a shame I have to share a last name with him that is not as common as Smith.

  32. bdsista wrote:

    Unnamed, the best thing your Uncle could do is withdraw it and make a statement saying he was ignorant or uneducated and he is pulling the product because he does not want to be racist, hurtful and divide the country further. And then donate all the proceeds to Obama’s campaign.

  33. Thea Lim wrote:

    @ Latoya

    I’m really glad that you made this point

    “I think one of the biggest fallacies about racism is that because a person is racist it means that they are purely evil, vile beings.”

    I think one of the biggest reasons why it’s so hard to call someone on a racist act is - paradoxically! - because calling someone a racist is one of the worst things you can say.

    It would be so much easier to talk it out if the consensus was they everyone makes mistakes, and that you can be a fine, loving person and still think and do bad, racist shit. It’s not always easy to do the right thing when so many cultural forces reward racism and general bigotry.

  34. Kesha wrote:

    I was actuall pretty damned hungry while reading this article…..now…not so much.

  35. Maritza wrote:

    I suppose a caricature of Obama hanging from a tree could also be considered political satire…this guy from Tennessee doesn’t see what’s wrong with Aunt Jemima or no doubt Uncle Ben…duh, I don’t get it…could it be that our very national imaginary is racist? That we are produced by a racist culture without recognizing it? I have a pretty long reading list to recommend but a simple screening of the Spike Lee film “Bamboozled” ought to do.

  36. pedro wrote:

    qué horror!

  37. Carla wrote:

    While I disagree with the reported threats the relative above is reporting, Obama supporters should jam the blogs and phone lines on this one and critically post this on Facebook pages, etc….this wouldn’t for a moment be tolerated if it was as equally sexist as it was racist about Hillary or Sarah Palin…one blog features Lou Dobbs buying a box!

  38. Free wrote:

    **Raised eyebrows**

    “Everybody in Africa and the Muslim world knows he’s a Muslim.”

    Oh really? When I told my Egyptian Muslim friends that some American’s believe that Obama is Muslim, they laughed. And I mean fallin’ out, side splittin’ laughter. But what about his mother? they asked. And the Reverend Wright? Isn’t he Christian? They were surprised when I told them that Barack’s middle name is Hussein, but the explanation for that made perfect sense to them. They were excited to know that there are Muslims in his family and that his mother taught him about Islam along with other world religions. Someone who understands and can talk to us, one friend said. But Barack a Muslim? No way, everyone exclaimed and laughed a whole lot more.

  39. Matt wrote:

    If you’re really against Obama, you have to realize that stunts like this alienate you as a racist xenophobe. You are losing votes because average intelligence people recognize bigotry and are turned off by idiots. So keep it up, i guess… Morons…

  40. Drew wrote:

    I can’t believe my own eye, 2008 and still this country have hard time accpting BLACK people. I understand both party want to win this election but going this far to degrating obama. It’s clear they still don’t accept any miniority in this country especially Black folks.

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