A Racist Sock?

by Latoya Peterson


Y’all know this job gets to me sometimes, right? Everyday, I get an email inbox and a del.icio.us inbox full of racist goodies from here and around the world.

But I was really about to pack it in when I got an email about a sock.

A sock?

A fucking sock?

How are they going to make a racist sock? I’m used to racist tee-shirts, but a sock just crosses the line!

Then I re-read the email, and found out it wasn’t the sock that was racist, it was the marketing of said sock.

Reader Tennille writes:

Old Navy is now selling what they call border patrol socks for baby in sizes 0-6 months through 5T. Here’s the description and the link: “Fun socks feature military inspired embroidery sure to have your little man transforming everything he can get his hands on into an aerial assault vehicle capable of unstoppable fire power only to be used in the defense of the defenseless […] The racist, xenophobic, and gendered messages in these socks are amazingly obvious and saddening to me. I thought this might make good fodder for a posting.”

Tennille sent me the email August 26th. I checked the link, saw it was as she stated, and the socks were called “Border Patrol.” Fail, Old Navy, Fail.

Now that I am prepping this post (a hot three weeks later), I notice some changes have been made.

The socks are now called “Military Graphic Socks for Baby,” and the description has changed:

Get his feet in fighting shape! Cute cartoonish graphics of helicopters and jets suit his adventurous spirit.

Well, they got rid of the racism and xenophobia – two out of three. I’m glad someone finally noticed and caught on.

But the original link still stands testament to what was there:

http://www.oldnavy.com/browse/product.do?pid=581576022&userSearchText=border+patrol&searchCID=26519&vid=1

Hmm…well, I’m glad they did change it after all. I wonder who is responsible for writing the website text for this kind of stuff anyway?

About This Blog

Racialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable Keanu Reeves John Cho newsflashes.

Latoya Peterson (DC) is the Owner and Editor (not the Founder!) of Racialicious, Arturo García (San Diego) is the Managing Editor, Andrea Plaid (NYC) is the Associate Editor. You can email us at team@racialicious.com.

The founders of Racialicious are Carmen Sognonvi and Jen Chau. They are no longer with the blog. Carmen now runs Urban Martial Arts with her husband and blogs about local business. Jen can still be found at Swirl or on her personal blog. Please do not send them emails here, they are no longer affiliated with this blog.

Comments on this blog are moderated. Please read our comment moderation policy.

Use the "for:racialicious" tag in del.icio.us to send us tips. See here for detailed instructions.

Interested in writing for us? Check out our submissions guidelines.

Follow Us on Twitter!

Support Racialicious

The Octavia Butler Book Club

The Octavia Butler Book Club
(Click the book for the latest conversation)

Recent Comments

Feminism for Real – Jessica, Latoya, Andrea

Feminism for Real

Yes Means Yes – Latoya

Yes Means Yes

Sex Ed and Youth – Jessica

Youth and Sexual Health

OMLN

Online Media Legal Network

Recent Posts

Support Racialicious

Older Archives

Tags

Written by: