White People Like taking credit from Asians: Who is Myles Valentin?

by Guest Contributor Restructure!, originally published at Restructure

#11 Asian girls” is the all-time most popular post of web-phenomenon Stuff White People Like, but it was written by Filipino-Canadian Myles Valentin, not White-Canadian Christian Lander. While Christian Lander received a $350,000 advance and receives royalties for his book, Stuff White People Like: the Definitive Guide to the Unique Taste of Millions, Myles Valentin is living paycheck to paycheck in East Vancouver.

Myles Valentin has written #11 Asian girls, #15 Yoga, #30 Wrigley Field, #31 Snowboarding, #44 Public Radio, #45 Asian Fusion Food, #56 Lawyers, #57 Juno, #66 Divorce, and #74 Oscar Parties. However, Valentin is rarely mentioned in articles about the blog Stuff White People Like, except being credited as Christian Lander’s Filipino friend. Even Racialicious, an anti-racist blog about race written from the perspectives of people of colour, credits Christian Lander as the “The Man behind Stuff White People Like” and makes no mention of Myles Valentin.

While it is true that Lander wrote 90.7% of the full list and Valentin wrote only 9.3% (89.1% and 10.9% respectively before the official book deal announcement), it nevertheless seems unfair that Valentin received no book deal, is rarely mentioned, has never been interviewed, and is not the co-author of the book that spawned from the blog. A white man receives 100% credit for roughly 90% of a blog, and his friend, an Asian man, receives 0% credit for roughly 10% of the blog.

This may appear only slightly unfair to some, but what if it was a white man that received 100% credit for roughly 90% of a blog, and his friend, another white man, that received 0% credit for roughly 10% of the blog? Ceteris paribus, we expect that everyone should get their fair share, even if the inequality is not tremendous. If Valentin was a white man, we would expect him to sue for his share of the profit, and we would not disagree with the lawsuit as a means to uphold “meritocracy” and protect white man’s intellectual property.

Asians are stereotyped as uncreative, lacking a sense of humour, and as people who are unable to criticize social conventions. When an Asian writes successful satire of white culture, why is his contribution forgotten?

Christian Lander’s name may go down in Web 2.0 history, but will anyone remember the name Myles Valentin? Will white people still ask, “Where are all the bloggers of color?

Edited to Add:

CORRECTION: Valentin’s monetary gain from the Stuff White People Like brand is greater than 0%. According to the LA Times’ interview with Lander, Valentin receives all the ad revenue from blog. According to Valentin, he uses this money for horse-racing. Lander gives Valentin credit as the co-blogger of Stuff White People Like, but the mainstream media portrays Valentin as (just) Christian Lander’s Filipino friend and inspiration.
– Restructure

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  1. White People Like taking credit from Asians: Who is Myles Valentin? on 11 Sep 2008 at 12:06 pm

    [...] Random Feed wrote an interesting post today onHere’s a quick excerptby Guest Contributor Restructure!, originally published at Restructure “#11 Asian girls” is the all-time most popular post of web-phenomenon Stuff White People Like, but it was written by Filipino-Canadian Myles Valentin, not White-Canadian Christian Lander. While Christian Lander received a $350,000 advance and receives royalties for his book, Stuff White People Like: the Definitive Guide to the Unique Taste of Millions, Myles Valentin is living paycheck to paycheck in East Vancouver. [...]

  2. Another linkage catch up post. « Small-Town Elitist on 12 Sep 2008 at 9:08 pm

    [...] has a post about the theft of intellectual property from Asian-American website owner Myles Valentin by one of his so-called friends. With friends like [...]

  3. Celeb Snax 13/9/08: Beyonce’s Video Shoot & More – Amy Grindhouse on 13 Sep 2008 at 10:28 am

    [...] Story of the Asian co-author of ‘Stuff White People Like’ [Racialicious] [...]

Comments

  1. geo wrote:

    wow! i had no idea. thanks for the info cause i surely thought Lander was the author of all the posts.

  2. RainaWeather wrote:

    Okay I knew some shit was weird. I knew an Asian guy wrote the blog. I was really confused when I saw Christian Lander on YouTube.

  3. ms four wrote:

    What does Myles think about all this? Does anyone know? His bio says he’s living paycheck to paycheck and working for a big corporation… but is that actually true?

    Maybe he didn’t want to work on the book, 2/3 of which is new content according to one of the articles linked.

    I’m not disagreeing that Asians are stereotyped, but this post seems to make some huge assumptions based on very little information.

  4. Latoya Peterson wrote:

    @Ms. Four –

    I like Restructure’s argument. One would hope, that out of decency, Lander would have given Myles some cash. Maybe he did. Maybe he didn’t. We don’t know.

    If Carmen landed a Racialicious book deal, I may or may not get a cut. It depends on a lot of things, our relationship, contribution, what the book would be about, whatever. And if we did do a Racialicious book, all our contribs may or may not get a cut. After all, how would we determine who to pay?

    I think the bigger point to Restructure’s post is how we think about contributions and labor. Carmen gets top billing here, but I’m also mentioned quite a bit. I hear a lot about SWPL, but never heard about Myles until Restructure posted the link back, criticizing us for not talking about it. And that is a little strange. For all we know, Landon could be plugging Myles all day, and editors are just cutting him out of the narrative.

    But…her point here is on the money (literally):

    This may appear only slightly unfair to some, but what if it was a white man that received 100% credit for roughly 90% of a blog, and his friend, another white man, that received 0% credit for roughly 10% of the blog? Ceteris paribus, we expect that everyone should get their fair share, even if the inequality is not tremendous. If Valentin was a white man, we would expect him to sue for his share of the profit, and we would not disagree with the lawsuit as a means to uphold “meritocracy” and protect white man’s intellectual property.

    $35,000 is a nice chunk of change. Just saying.

  5. ebogjonson wrote:

    Attribution of intellectual property is a tricky thing. For example, I wrote about this very issue for The Root in TK, but I dunno if I can ask Restructure for a cut of their traffic:

    Borrowing from the Hot Ghetto Mess playbook, SWPL not just monetizes dime-a-dozen and banal observations, but relies quite directly on an uncredited, nameless class of people of color. Landers grew up in Toronto’s Chinatown and credits the experience as having made him “aware of whiteness right away.” In a Los Angeles Times interview, he goes on to explain that he “came up with the idea for the blog after talking to a Filipino friend about how much they both liked the HBO police drama “The Wire.”" That’s a great secret origin, securing Landers’ bona fides as a whitepeoplecoloredpeoplelike, and yet the SWPL entry on The Wire (#85) summarily disappears (or is that assimilates?) the Filipino friend, this even as Landers seems to write in his non-white voice. (I guess stuffmeandmyfilipinofriendslike.com didn’t have that magic ring.)

    http://www.theroot.com/id/45371

    Landers is a lucky, borderline conservative hack who found a way to profitably repackage existing models – from Preppy Handbook to Hot Ghetto Mess. That’s just the way of the world, but what has been most disappointing to me are all the bloggers of color who have jumped on his bandwagon. To paraphrase bell hooks, one of the hallmarks of minds damaged by white supremacy is an irrational love of white people.

  6. Restructure! wrote:

    In the comments of Meet the Man Behind “Stuff White People Like”, I also referred to Lander as the “author”, even though I was somewhat aware of mylosh. I guess I got caught up the hype and I was still getting over the revelation that the primary author is a white guy. Only recently I looked back and wondered what happened to mylosh, even though I knew that he was Lander’s Filipino friend and that he wrote some of the posts. I didn’t remember his name either and had to look it up. So I’m also at fault for not noticing this earlier.

    In this YouTube video talk by Lander at Google, Lander mentioned he arrived via private jet, and he definitely plugs Valentin. I think Lander is plugging Valentin, and the media doesn’t care. I think part of the post-revelation novelty is that the primary author is a white guy who makes fun of white people. If a non-white person makes fun of white people, it’s not as interesting, since we do that all the time.

    We don’t know if Valentin is living paycheque to paycheque in Vancouver, although that’s not that strange, since there are many people who are doing that in Vancouver, or worse. In any case, Valentin is not flying in a private jet and giving talks at Google. In some interview article, Lander said that because Myles wrote #11 and other posts, Myles gets and deserves all the ad revenue of the blog. However, in the video at Google, he said that he moved temporarily to a private server because WordPress.com didn’t support Google AdSense, and then put ads, but moved it back to WordPress.com because the private server crashed. So at one point in time, Myles got the ad revenue, but now there are no ads. . .

  7. Thea Lim wrote:

    Does Myles really get ALL the ad revenue from the blog? Even if the ads were inconsistent, I bet that’s a lot of money.

    Your point that publicly, SWPL is written by a white guy is spot on though. It definitely wouldn’t have had the kind of reception it had if written by a person of colour. If it had been seen (publicly) to be written by a POC, it would’ve been seen as some sort of funless, nasty exercise. Because it’s written by Lander everyone’s like “Oh, he’s just kidding! Don’t worry honey!”

    I should say that #11 Asian Girls was my least fave entry on SWPL. Many of the entries were pretty funny and gently criticised white people, but I found #11 to be offensive to women of colour. That’s a shame it was written by a POC.

    @ebogjonson:

    I don’t think it makes sense to parallel Valentin not getting enough credit for SWPL with the POCs Landers observed growing up not getting credit for SWPL.

    Valentin wrote direct content for the blog. The POCs Landers witnessed inspired him – that’s not the same as doing direct work for him.

    It’s the same with blogging – bloggers constantly inspire each other, borrow from each other, write about the same things simultaneously and play off each other. That’s cool. But if a blogger wholesale hijacked your words and played them off as their own, that would not be cool. (not that Landers ripped Valentin off in that way)

  8. Renee wrote:

    Honestly this is a blog that I consciously avoid. I went and looked it over just to see what all of the hype was all about and nothing about it seemed remotely transgressive. It smacks of lets make fun of the small stuff so that we can avoid dealing with more pressing issues.

  9. Minotaar wrote:

    He only got the book deal in the first place because publishers have no idea what sells and no idea what people want to read. This is why web pages dominate publishers more and more every day, and why this blog continues to attract more and more readers.

    Yes, theres definitely something unfair about the way the book deal worked out, but lets face it, its going to be a pretty pathetically bad book. Idle garbage people read on the internet is not going to turn into a book that people are willing to pay money for, especially when people are buying fewer and fewer books.

    Now a tear off calendar, on the other hand..

  10. Restructure! wrote:

    What the hell? I suddenly see Google AdSense ads on the individual posts, but on the numbered ones only. Were these there before?

    I was using Firefox (with adblock) before, but now I’m browsing with Google Chrome (with no adblock).

  11. Jack D. wrote:

    It’s good that he has you, Restructure, as his legal counsel, representing his financial interests in contracts for creative material.

    … Right?

  12. Latoya Peterson wrote:

    @R –

    Here, or on the SWPL site?

  13. Restructure! wrote:

    SWPL. http://stuffwhitepeoplelike.com/2008/01/20/11-asian-girls/

  14. jvansteppes wrote:

    @Renee, I agree 100 percent, the site does nothing to challenge white supremacy or appropriation.

    I honestly think Myles Valentin isn’t mentioned because the white readers of the site would feel defensive and reactionary about a ’satire’ of white culture if they knew it was written by a POC. It’s okay for white people to mock ourselves and then think of ourselves as being in on the joke, but when a Filipino guy or another POC makes fun of white people, it’s time to freeze up and revert to visions of being mocked by secret cabals of people of colour…

  15. Restructure! wrote:

    Hey all, I have updated the post on my blog with a correction:

    CORRECTION: Valentin’s monetary gain from the Stuff White People Like brand is greater than 0%. According to the LA Times’ interview with Lander, Valentin receives all the ad revenue from blog. According to Valentin, he uses this money for horse-racing. Lander gives Valentin credit as the co-blogger of Stuff White People Like, but the mainstream media portrays Valentin as (just) Christian Lander’s Filipino friend and inspiration.

    Sorry, I should have dug deeper to find this information before. ms four’s question about whether Valentin is actually living paycheck to paycheck made me wonder and try to investigate. Valentin works at EA Sports, which may indicate low pay, since young game programmers generally work long hours for low pay. (Read this article if you think that being a game programmer is a great job.)

  16. Vic wrote:

    Is article a defense of Asian or pointing how this Asian guy suck at taking initiative?

    The Asian who wrote for the blog and got nothing is a fool and should be castigated as one. The founder should get all the credit. While it might be wrong for him to not credit his friend, but are we to expect that the world is fair?

    This is a major problem in Asian mentality and minority mentality in general. They keep waiting for some tiny recognition from the mainstream that they will never get. Asian especially don’t voice outrage and they suffered for it. Asian people might think it is polite, but I think it is a fool’s game.

    If he wants recognition and most importantly, money, he should sue for his 10%. Only that will get my respect in America, otherwise he deserve living from paycheck to paycheck while contributing to a white man’s fame.

  17. Grandpa Dinosaur wrote:

    As always, I love your articles Restructure.

  18. Traveler wrote:

    Good Godric, the comments following the “Asian Girls” post made me want to hit something/throw up/disappear from the earth.

  19. ms four wrote:

    Restructure, wow, thanks for digging and for the update.

  20. Tracy Z wrote:

    Did anyone see the irony of one of the google ads that popped up on the the Asian girls post? If SWPL is in fact deconstructing white privilege (whether intentionally or not), google ad technology that promotes oppression of Asians are pushing him back a couple of steps.

    GoogleAds:
    Asian Jaw Reduction
    Narrow the Jaw without Surgery Experienced Plastic Surgeon
    http://www.MirandaPlasticSurgery.com

  21. Marge Twain wrote:

    I’d happily look for more reasons to dislike SWPL and Christian Lander, especially since I can think of some (Racialicious!) bloggers more deserving of that book deal, but this is no smoking gun. It sounds like the two guys have a peer, not an unequal relationship and Myles could ask or sue for what he’s worth if he isn’t getting it, which he may well be.

  22. Jess wrote:

    Not just the comments and google ads for ‘Asian Women,’ but did anyone else find the last sentences a little bit disturbing? “Should white guy / asian girl marry, they produce hybrids that are atheistically pleasing, but are very annoying. This practice is also a means by which white people can catch up to the asian peoples in the population race, as most of the hybrids often act white rather than asian.”

  23. broom wrote:

    Christian Lander was on the Carson Daly late nigh show tonight plugging the SWPL book, and he made it clear that the whole concept was a mutual creation between himself and Myles (whome Lander acknowledged was Philipino). at least hes giving credit where credit is due.

    …but if you caught the interview you probably noticed how ironically hypocritical Lander comes off, especially as he mentions how all white people like beards and glasses, which he sports . He also said that under the books points, Obama qualifies as the whitest person (but i think he misheard the question).

  24. Tree wrote:

    “Should white guy / asian girl marry, they produce hybrids that are atheistically pleasing, but are very annoying. This practice is also a means by which white people can catch up to the asian peoples in the population race, as most of the hybrids often act white rather than asian.”

    Completely agreed. It is creepy. Unfortunately, it also doesn’t read as a subversion of the creepier ‘asian fetish’, which reduces women of A/PI descent to a set of desirable physical features and presumptuous stereotypes about personality. (It’s a direct appeal to the white male overflow from College Humor that spends hours on their site.)

    The site could easily be called, ‘Stuff Yuppies Like’, for all that the interests are not confined to a single ethnicity, but hell; it wouldn’t spark as much interest in College Humor-reading, so-called clever and self-aware white guys.

    The classical music joke amuses me a bit, though, due to the backlash among caucasian music enthusiasts toward pretty much every asian instrumentalist in the genre.

    It talks about how white people don’t want to be called out on their ignorance of classical; which is generally true. There is a lot of grudging, snide commentary on YouTube on how asian musicians play the likes of Chopin, Dvorak and Liszt, even though the pieces are usually done well. Of course, it might be interesting if someone paused and said, ‘Why?’ There seems to be an underlying racism; pieces are criticized for being choppy or mechanical when they’re actually on-tempo. Dvorak isn’t Bach; a lot of Western European and American pianists don’t seem to get that.
    There’s also a lot of blatant racism, and most of it seems defensive. These people, the classical snobs who are predominantly white, at least, want to reserve classical music as their own, for their own pianists, who are always white men or pretty young white women. It’s irksome, and while it was brought up to some extent on SWPL, the underlying racism wasn’t extensively addressed. This might be due to the fact that, as a humor site, it’s mostly consumed by those with the most free time–young white men attending college.
    Yeah. Don’t want to offend their sensibilities… (Even if they did, it would be with a wink; the site’s commentary isn’t on the whole much better than YouTube’s, anyway.)

  25. StewMac wrote:

    Myles makes Sleeves pay for his lunches…

    True Story.