by Guest Contributor Brigitte, originally published at Make Fetch Happen
I’d noticed these Old Navy ads a few days ago. First because the dark skinned model in the ads, Nina Keita, has been featured in quite a few Old Navy ads recently and second, because her “love interest” in the ad is white.
I guess I’m so accustomed to seeing these types of ads go in a different direction that changing it up a bit immediately transforms me into a deer-in-the-headlights.
Ordinarily, this type of commercial would usually show the group of young white women (with their one black friend) flirting with a groups of white guys (and their one black friend) at a mall or amusement park. The end of the ad would show everyone matched up by race having a great time sharing fountain drinks.
I always thought that this set up put way too much pressure of the black friends. What if they didn’t like each other? What if one of them was gay? Clearly, these were the only two black people in town. How was it that they were only just now meeting one another? Good Lord, what if they were related? Would their white friends care? Did anyone even bother to ask them how they felt about not being given a choice?
I’ve read many a designer complain that if they use a black or other non-white model in an ad or on the runway, then the consumer will pay more attention to the model than the product.
I think this is only partially true. I always pause at a ad with a person of color partly because of the rarity of black models in national campaigns but when I do I always note who is producing the ad. I can’t watch Nina Keita stroll around town in that Old Navy green tube dress without wondering how it would look on my body. On the flip side, models like Jessica Stam, Kate Moss and Gisele appear in so many similar advertisements that I’d be hard pressed to tell any of the campaigns apart.
How exactly does that work in the designer’s favor?
About This BlogRacialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable
Keanu ReevesJohn Cho newsflashes.
Latoya Peterson (DC) is the Owner and Editor (not the Founder!) of Racialicious, Arturo García (San Diego) is the Managing Editor, Andrea Plaid (NYC) is the Associate Editor. You can email us at firstname.lastname@example.org.
The founders of Racialicious are Carmen Sognonvi and Jen Chau. They are no longer with the blog. Carmen now runs Urban Martial Arts with her husband and blogs about local business. Jen can still be found at Swirl or on her personal blog. Please do not send them emails here, they are no longer affiliated with this blog.
Comments on this blog are moderated. Please read our comment moderation policy.
Use the "for:racialicious" tag in del.icio.us to send us tips. See here for detailed instructions.
Interested in writing for us? Check out our submissions guidelines.
Follow Us on Twitter!
- lynn1066 on The Walking Dead Roundtable: 4.8 “Too Far Gone”
- bridgetarlene on The Walking Dead Roundtable: 4.8 “Too Far Gone”
- etoiledamore on The Walking Dead Roundtable: 4.8 “Too Far Gone”
- literatebrit on The Racialicious Links Roundup 12.5.13: Black Twitter, Black Academics, Iran, Chicago and Elan Gale
- Matt Pizzuti on The Walking Dead Roundtable: 4.8 “Too Far Gone”
- The Walking Dead Roundtable: 4.8 “Too Far Gone”
- Voices: Nelson Mandela (1918-2013)
- The Racialicious Links Roundup 12.5.13: Black Twitter, Black Academics, Iran, Chicago and Elan Gale
- On Disability and Cartographies of Difference
- A Muslimah’s Guide to Rocking the World
- Quoted: Dr. David Leonard Pens Open Letter to Marissa Alexander
- The Acclaimed Web Series Black Folks Don’t Returns for a Third Season
- Comedian Aamer Rahman Explains “Reverse Racism”
TagsABC activism advertising african-american asian asian-american barack obama black celebrities comedy diversity fashion feminism film gender glbt HBO hip hop hispanic history hollywood identity interracial relationships Kerry Washington latino media mixed race movies music muslim politics race racial stereotypes racism religion Scandal sex sexism sexual stereotypes stereotypes True Blood tv Uncategorized white youtube