by Carmen Van Kerckhove
What? An ad full of Latino people and tacos and stuff, and nobody uttered the word “caliente?” I’m so disappointed! 
Luckily there were plenty of other stereotypes to take its place. (Thanks Jessica!)
Carmen Van Kerckhove is co-founder and president of New Demographic, an anti-racism training company. She hosts the podcast Addicted to Race and blogs at Racialicious, Anti-Racist Parent, and Race in the Workplace.
Racialicious! is a production of New Demographic.
© 2004-2007 New Demographic. All rights reserved.
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John McCollum wrote:
Is that Jack Black doing the voiceover? I swear I had visions of Nacho Libre watching this commercial: “Sometimes, Chancho, when we are big, we wear estretchy pants…”
Posted 11 Dec 2007 at 11:00 am ¶
Black stawberry wrote:
PHSSSSSSSSSSsssssssss!!!!!!! every one knows that only wimps hard tacos! VIVA soft tacos!!!!!!!!!!! As my mami says vitamin T, Tacos, tamales y tortillas
Posted 11 Dec 2007 at 10:56 pm ¶
Gregory A. Butler wrote:
Suave!
Duro!
Sorry, I’m going to have to go with the Suave here!
But, it’s nice to know that the political conflicts in Mexico all boil down to the hard vs soft taco issue!
Maybe the PRI, PAN, PRD and the Zapatistas need to have a UN brokered sumit meeting about this!!!
Posted 12 Dec 2007 at 10:44 am ¶
anna wrote:
There are no hard tacos in Mexico, at least south of Zacatecas (where they prefer REAL gorditas, a thick pocket tortilla, sort of like a pita).
Posted 12 Dec 2007 at 12:15 pm ¶
Jessica wrote:
The end is the kicker, when everyone is dancing and celebrating. Just wow…
The better question, do they even sell Old El Paso in Mexico?
Posted 12 Dec 2007 at 6:27 pm ¶