by guest contributor HighJive, originally published at MultiCultClassics

Not too sure about this new Kahlúa campaign from Publicis New York. Granted, it’s no Bud Light “Zagar and Steve,” but it’s a pretty curious way to communicate the liqueur’s pre-Colombian heritage. There’s a really bad spot receiving lots of airtime right now that isn’t online yet—but this video is the launch commercial.

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