What do you think of this Kahlua ad?

by guest contributor HighJive, originally published at MultiCultClassics

Not too sure about this new Kahlúa campaign from Publicis New York. Granted, it’s no Bud Light “Zagar and Steve,” but it’s a pretty curious way to communicate the liqueur’s pre-Colombian heritage. There’s a really bad spot receiving lots of airtime right now that isn’t online yet—but this video is the launch commercial.