Create-Your-Hero is a game of stereotype tic-tac-toe

Note from Carmen: This post is about Heroes’ new online promo, Create-Your-Hero and is a critique of Week 1’s choices

by guest contributor Elton

What pathetic attempts at corporate creativity have resulted from the writers’ strike. New characters are now being created from a grid of four variables: Gender (male/female), Place of birth (Asia, Europe, Africa, the Americas), Appearance (drop dead gorgeous, blends into a crowd, exotic, and rugged), and Body Type (small, medium, large, extra large). The game’s similarity to a t-shirt order form is almost too absurdly comical. It does make me wonder if characters and stories in Hollywood are really decided by a game of stereotype tic-tac-toe, because as we Racialicious readers know, it often seems that way.

The appearance categories really bother me - why must a character fall into one and only one of these bizarre descriptions? Exotic? EXOTIC?! The female icon for “exotic” is a decidedly “Oriental” eye behind a fan and some flowers. The male counterpart is the ornately tattooed face of some tribal-type. A “rugged” male is symbolized by one of those beards I can’t grow, and a “rugged” female is… the seat of a pair of pants. Heroism, indeed. And why can’t a character be both “exotic” and “gorgeous,” or any other combination thereof? More importantly, why is the act of creating a character picking from an awkwardly-described set of appearance characteristics? Shouldn’t it be “hero is as hero does,” not where he was born or what she looks like?

Another note from Carmen: Speaking of problematic race stuff with Heroes, check out the web site Save Heroes, created by The Angry Black Woman:

We need to write a detailed critique of the plot, character, race and gender elements of Heroes. We need to have one place where the producers and writers of Heroes can come and find what fandom has to say on these issues.

That’s the purpose of this website. We don’t need to Save Heroes from cancellation or network misuse, we need to Save Heroes from itself. Because it’s not a lost cause. It’s still capable of being the amazing show it was in season one. No, it’s capable of being even better.

How can you help Save Heroes? Easy. Just give your opinion on the Plot and Characters or Race and Gender issues in the show. We’re inviting all fans to contribute to a collaborative document in which we provide constructive, respectful criticism of the current season. Whether you offer your original thoughts or point to existing posts on the Internet, all ideas are welcome. Once we have enough contributions to create a coherent document, we’ll put it together in total and digitally sign it.

Trackbacks & Pings

  1. Heroes: Stereotypically Heroic « The New Voice of Asian America on 12 Dec 2007 at 2:23 pm

    […] including from Racialicious writers. But a couple weeks ago, a guest contributor critiqued the new Heroes online promo. Apparently there are four categories to choose from in creating a hero, including appearance. […]

Comments

  1. Elton wrote:

    Oh great, week 2 has progressed from body type to demographics. It feels like answering a Census Bureau survey.

    I thought hippies *were* poor.

    I can’t take offense at age - it’s just a number, you know. But as a young person looking forward to attaining greater wisdom and experience with age, it seems unfair that the game lumps together everyone 41+, as if everyone over that age is just plain old. Perhaps it’s a symptom of the media’s obsession with youth.

  2. Fatemeh wrote:

    PFF! So a hero can’t be born in the Middle East?! (sigh) At least that will leave us out of exotic Orientalist stereotypes, I guess…

  3. ebog wrote:

    bell hooks once said that one of the hallmarks of white supremacy is that it produces an “irrational love of white people.”

    That line comes to mind when I think about the amount of mental energy being wasted by people of color who should know better on Heroes.

  4. Ike wrote:

    What really gets my goat is the assumption that certain races of people are only born in certain places. How much do you want to bet that being born in the Americas or Europe means white-looking, being born in Africa is black looking (or maybe South African white), and being born in Asia is East Asian looking? If I picked my birthplace and appearance on the survey, they would be more likely to end up with a scruffy Hayden Panettiere than a girl who looks like me.

  5. Anon wrote:

    “Hippies” Elton? Take care not to make those assumptions so broadly about class. If what you have in mind is your media picture of a “hippie”, recall they were just a slice of the baby boomers– and see what they became… (-:

  6. justin wrote:

    The green face is wearing ta moko or is a moko-mokai that turned into greenstone possibly because of the unbearable pressure of museum life in Europe.

  7. Anon wrote:

    Save Heroes? I loved Season 1 and looked forward to Season 2, but after seeing the season premiere, I decided it jumped the shark and stopped following. Yes, most of it had to do with the stereotypical racial roles and cliches, in addition to the slow pace.

    Have you seen the original pilot of the first episode of season 1 (available on the DVD)? Originally, the person who had the genetic mutation expressed as radioactive hands and the power to blow up New York just /happened/ to be an Arab Muslim terrorist. As foreshadowing, Officer Parkman overhears a person thinking something insidious in Arabic. Mendez paints the mushroom cloud and Hiro sees NYC exploding in the future.

    It seems like the season 1 pilot sucked / was cliche in the same way that season 2 seems to suck now. Whoever/whatever edited the script for season 1 so that it didn’t suck in that particular way seems to be absent for season 2. Thus, you get the cliches and lack of originality.

  8. Safiya wrote:

    Fatemah - An Arab hero?! You know that can never be!

  9. Carmen Van Kerckhove wrote:

    ebog,

    “Heroes” — like “Lost” and “Grey’s Anatomy” — is one of those shows that networks like to point to when they come under fire for a lack of diversity. They like to uphold those shows as examples of how they’re “getting it right” with diversity.

    For that reason alone I think it’s important for a blog on race and pop culture to challenge those assumptions, instead of uncritically celebrating the presence of yellow, brown and black faces on the screen. So I disagree with you that it’s a waste of mental energy.

    Also, your comment comes close to violating no. 8 on our comment moderation policy.

    I’m also not sure why you believe that Racialicious has been engaging in “rote boosterism” about this show. Yes, I enjoy the show as do David and Elton, but their recaps have consisted primarily of dissecting the problematic racial stuff in the show. And before we started doing recaps a month ago, Heroes was mentioned just a handful of times on this blog. Included in those posts were discussions of the “perpetual foreigner” aspect of Masi Oka’s character on Heroes and the problematic “white Samurai” twist.

    I don’t see anyone on this blog “giving GE/NBC a big wet kiss over it in exchange for the crumb of seeing someone who looks (kinda) like them on their flat screens.”

    And what exactly does watching a show and then critiquing its treatment of race have to do with an “irrational love of white people?”

  10. Luke Pharma wrote:

    I usually don’t like these kinds of shows, but I find myself drawn to this one as with “Lost” (whenever it’s on) despite the flaws(!)– or maybe because of them(?). I think there is a depth and a humanity with both shows (along with “The Unit”) that I found surprising to myself.

    it has something to do with not shying away from race, but going further and addressing ethnicity and culture and the implications of each as a part of individual and collective identity. These shows feature characters that feel out of sorts the more they learn about their pasts and relationships, and never neatly resolve their identity conflicts. So thank you Carmen for reinforcing why this is fair game for discussion.

    Back to Elton’s fine commentary: For my part, I believe the theory that this “Create A Hero” site is a poorly conceived marketing response to the aborted “Heroes: Origins” spinoff due to the writers strike.

    Might it therefore be worthwhile to separate the issues of marketing from the writing and production? I noted with interest that Sprint (or one of their units) sponsors this particular promotion…

    Also regarding the production, I remember reading in one of the entertainment weekly magazines (what can I do on a long flight!) that this show, like “The Office”, “Lost”, and “Scrubs”– others shows I can appreciate for multiethnnic *attempts* (notice I stress that word)– are unusual in that they assign individual writers to characters instead of writing teams to episodes. I don;t understand how all this works, but I think that means that a writer will have to develop the backstory and personality throughout the show for that character, shaping the scenes around that character, and then having their head person somehow reconciling it all, no?

    So hearing more about the writing, production, who’s responsible/accountable instead of universally praising or panning everyone/everything,could shed more light for all of us on how to improve/change things…

  11. Mogs wrote:

    oh, and clearly no hero could ever be from Australia- the only people there are descendants of Aboriginals and deported convicts!!!

  12. Elton wrote:

    Luke,

    I have also read that Heroes uses individual writers to write dialogue for individual characters. (Incidentally, Masi Oka translates his own lines into Japanese, and was responsible for turning the original “Banzai!” into “Yatta!” Look up some of his interviews on YouTube for the full story.) Perhaps this is a standard comic book writing practice. I don’t know, but I think it’s safe to assume the roots of Heroes are close to comics.

  13. Jack D. wrote:

    re mix-and-match: I was offended that at the blatant implication of homogeny in the appearance choice, “blends into a crowd.” One immediately wonders about the composition of the crowd.

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