Nike Air Natives
by guest contributor Manish, originally published at Ultrabrown
Nike has just released a sneaker line for Native Americans called — no joke — the ‘Air Native’ (via Boing Boing):
American Indians have a much wider and taller foot than the average shoe accommodates. The average shoe width of men and women measured was three width sizes larger than the standard Nike shoe… The design features several “heritage callouts” as one product manager described it, including sunrise to sunset to sunrise patterns on the tongue and heel of the shoe. Feather designs adorn the inside and stars are on the sole to represent the night sky… [Link]
This is an outrage. How long have we been asking for Nike Air Indias?
According to the story, the Nike brand’s meaning is, ‘If you have a body, you are an athlete.’ Surely such a high bar for athleticism also applies to Calcutta babus and Gurgaon call centers?
Carmen Van Kerckhove is co-founder and president of
Neil wrote:
hahaha! that really is a well designed chapal for us South-Asian folk! i love you guys at ultrabrown. you guys get mad love from me.
Posted 04 Oct 2007 at 8:55 am ¶
Luscious Librarian wrote:
I’m just waiting for Air Negro with increased tread for when you’re running from the cops, and they’ll have to be in red, black and green. We all know those are colors that appeal to us.
I would throw in a fried chicken insignia on or black fist on the tongue but that might be overkill.
Posted 04 Oct 2007 at 12:15 pm ¶
Karen wrote:
Is this a joke?
seriously…
Posted 05 Oct 2007 at 5:29 pm ¶