by Carmen Van Kerckhove

A brand-new episode (No. 76) of Addicted to Race is out! Addicted to Race is New Demographic’s weekly podcast about America’s obsession with race.

Carmen and Manish Viij discuss the way 7-Eleven is turning some of its stores into real-life Kwik-E Marts to promote the new Simpsons movie. In order to do this, however, they have also taken the very stereotypical Indian-American character Apu and brought him into the real world.

Manish Viij co-founded two widely-read South Asian American blogs for arts and politics, Ultrabrown and Sepia Mutiny. He also wrote for on one of the earliest South Asian American ‘zines, Hum (Us). Vij’s work has been published in Salon, a large Guardian (UK) blog and Time Out Mumbai. He’s working on a debut literary novel about Brooklyn and Bombay. Vij’s day job is as a software entrepreneur, and he’s a graduate of UC Berkeley.

Here are links to some items mentioned during the episode:

• Step’n Dispense It: racist Apu promo for 7-Eleven
• CNN misses the point of the 7-Eleven Apu Simpsons controversy
• The Apu travesty - Comment is free

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Duration - 26:30
File Size - 10.9 MB
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