Addicted to Race 75: Racism in Multicultural Marketing

by Carmen Van Kerckhove

A brand-new episode (No. 75) of Addicted to Race is out! Addicted to Race is New Demographic’s weekly podcast about America’s obsession with race.

Carmen interviews Laura Martinez about multicultural marketing and the ways in which it can reinforce essentialist notions about racial or ethnic groups. This episode features the song “Something Different” by Z-trip, courtesy of Spectre Entertainment.

Laura Martinez is a New York City-based bilingual writer and editor specialized in marketing and advertising. Since leaving her post as editor in chief and founder of Marketing y Medios magazine, she set up her own company offering professional editing, translating and writing services for companies seeking to tap into the U.S. Hispanic market. She blogs at Mi blog es tu blog.

Here are links to some items mentioned during the episode:

• P&G’s latest finding: Latinos love to smell
• Latinos like it cold
• Ready to unleash my enchanting side
• ATR episode 43: Carmen interviews Matthew Creamer, a reporter for the industry publication Advertising Age, about the New York City Human Rights Commission’s investigation into the advertising industry’s hiring practices.
• ATR episode 63: Advertising veteran Hadji Williams and Carmen discuss the lack of diversity in the advertising industry and how people of color can survive and thrive in corporate America.

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Duration – 55:42
File Size – 52.3 MB
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