Because Asians don’t understand messages without kung fu

by guest contributor HighJive, originally published at MultiCultClassics

This anti-smoking ad targets Asian Americans. Looks like the California Smokers’ Hotline couldn’t afford an endorsement from Jackie Chan or Jet Li.

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Trackbacks & Pings

  1. Subway Survival Lessons & and Pursuadin' the Asians in Friday Linkage « The Official Lair of Daniela on 23 Mar 2007 at 11:38 am

    [...] Asians do not understand messages without Kung Fu – .. Or so the California Smokers’ Hotline would have you believe. via – racialicious [...]

Comments

  1. Kaywil wrote:

    For goodness sakes, some things just make you shake your head…

  2. Rob wrote:

    I didn’t know smoking was bad but after this ad, my eyes have opened up. (Pun intended)

  3. Eric Stoller wrote:

    Here’s another example of Kung Fu being used by a company and then the company tried to anonymously defend what they had done!

  4. jmn wrote:

    Shouldn’t Chuck Norris be suing for infringing on his Kick Drugs Out of America campaign? ;-)

  5. merq wrote:

    it’s a wonder i still have any hair left…

  6. CY wrote:

    Actually, that ad is probably based on a series of ads I’ve seen in airports featuring Jackie Chan kicking very large cigarettes. Perhaps this is the B version to save costs and not use his photographic image.

  7. justin wrote:

    Actually, I see a very small man kicking a normal sized cigarette. so I doubt this has anything to do with Jackie Chan. :)