Tommy Lee Jones gets lost in translation

by Carmen Van Kerckhove

I found this gem on Screens, The New York Times blog about online video:

Just as Bill Murray showed in “Lost in Translation,” the Japanese Suntory ad appears to be a rite of passage for a cadaverous-complexioned American male actor of a certain age.

Bill Murray’s Japanese ad campaign, of course, was just fiction.

But these Jones spots are for real!

According to Shanghaiist, this is one of a series of ads in which Tommy Lee Jones plays an alien who looks like a human being, and who enjoys drinking cold canned coffee. Here are the others commercials in the series:

No. 1: Jones visits a gyudon (beef bowl) restaurant
No. 2: Jones works in a warehouse
No. 3: Jones works in a supermarket
No. 4: Jones works as a mover
No. 5: Jones works as a mover (again)
No. 6: Jones works at a karaoke club

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