Link Love: MultiCultClassics
by Carmen Van Kerckhove
Introducing a new series on Racialicious: Link Love! I’m going to use this series to shine a spotlight on some of the blogs that I consider daily must-reads. So if you’re looking for new blogs to add to your daily media diet, you’re in the right place.
First up is MultiCultClassics, written by HighJive, an anonymous person or team of persons (it’s all very mysterious) who are insiders in the ad industry. They do a great job of tearing apart those lame-ass “we care about diversity” ads that every company nowadays seems to run, and also weigh in on general race and pop culture issues.
MultiCultClassics has also done a phenomenal job of covering the ongoing investigation by the New York City Human Rights Commission into the advertising industry’s hiring practices (check out episode 43 of Addicted to Race for more on that). Basically, the ad industry is so incredibly undiverse that the entire industry is under investigation.
So go check it out and say hi to HighJive for me. 
Carmen Van Kerckhove is co-founder and president of 
Just Wondering wrote:
I would like HighJive to provide some suggestions for the “lame-ass” diversity ads he/she/they always criticize.
Does HighJive believe there is no need for those ads?
If not, Has HighJive ever seen a diversity ad he/she/they likes/like?
And how could those ads be better? It’s easy to take shots at them from afar.
Posted 03 Jan 2007 at 2:18 pm ¶
Rob wrote:
I think what HighJive meant was that those posters were nothing but lip-service. How could the ads be better?
They could actually break out the figures and PROVE how diverse they really are rather than trying to give off that image with their posters.
Want a good example? The cigarette companies once spent 200,000 dollars on a charity and then they spent 21 million dollars promoting it. Those types of diversity ads are nothing but PR material.
Posted 03 Jan 2007 at 7:04 pm ¶