by Carmen Van Kerckhove
There are certain fashion brands that I associate with whiteness. Some, like Abercrombie & Fitch, have aggressively aligned themselves with whiteness. (Their catalogs are basically white supremacist porn.) Others not so much, but because preppy=white in most people’s minds, the association is there. I’m talking about brands like L.L. Bean, Eddie Bauer, and J. Crew.
After seeing the ad below, I think I’m gonna have to add Banana Republic to that list. Alabaster is just one of three new fragrances they’re offering this season, but is it a coincidence that it’s the only one that gets the full-page treatment? Hmmm…
I looked up “alabaster” on dictionary.com and here are the definitions:
1. a finely granular variety of gypsum, often white and translucent, used for ornamental objects or work, such as lamp bases, figurines, etc.
2. Also called Oriental alabaster. a variety of calcite, often banded, used or sold as alabaster.
3. made of alabaster: an alabaster column.
4. resembling alabaster; smooth and white: her alabaster throat.
I think the message is clear: This fragrance would be HUGE in Asia.