Alberto VO5 hair wax makes you like, totally anti-establishment at Racialicious

Alberto VO5 hair wax makes you like, totally anti-establishment

by Carmen Van Kerckhove

I actually think this ad is kind of cute. But hopefully people will realize that this isn’t quite representative anymore of China today.

The art direction is pretty accurate, puke-green paint on the wall and all. When I lived in Shanghai in the mid-80s, local schools really did look like this. Students had long ago ditched the grey Mao suits, but the little red scarves were still a must.

Thanks to HighJive for the tip!

Comments

Katy wrote:

That is cute!

Posted 30 Nov 2006 at 4:07 am ¶
SolShine7 wrote:

I agree, this commerical is so cute even though it’s unrealistic.

Posted 01 Dec 2006 at 6:24 am ¶
tmk wrote:

i like this commercial too. there’s more humanity in the characters.

Posted 01 Dec 2006 at 2:24 pm ¶
tok2006 wrote:

looks like a real movie! and they are beautiful, the uniforms are ever bored, in any country!!
Great blog! Saludos desde España!

Posted 03 Dec 2006 at 1:54 pm ¶

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Racialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable Keanu Reeves newsflashes.

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Carmen Van Kerckhove is co-founder and president of New Demographic, an anti-racism training company. She hosts the podcast Addicted to Race and blogs at Racialicious, Anti-Racist Parent, and Race in the Workplace.

Carmen’s perspectives on race and racism have been featured in Newsweek, USA Today, MSNBC Live, and NPR’s News & Notes. You can reach her at 917.657.3886 or carmen@newdemographic.com.