by Carmen Van Kerckhove
I actually think this ad is kind of cute. But hopefully people will realize that this isn’t quite representative anymore of China today.
The art direction is pretty accurate, puke-green paint on the wall and all. When I lived in Shanghai in the mid-80s, local schools really did look like this. Students had long ago ditched the grey Mao suits, but the little red scarves were still a must.
Thanks to HighJive for the tip!