Racism as a face cream?

by Carmen Van Kerckhove

It’s not clear to me who the client is, but I saw this ad campaign mentioned on Adrants, produced by the ad agency Saatchi & Saatchi.

I guess the concept is that racism is like a face cream: the more you “apply” it, the uglier you become. You can see another version here and here.

Hmm… A for effort I guess, but aren’t they really trading in one set of prejudices for another? And pushing the same old beauty standard that’s shoved down our throats all day long? I mean, are these people really that ugly? Or just not up to model standards?

What do you think of the ad?

racism saatchi & saatchi