Racism as a face cream?

by Carmen Van Kerckhove

It’s not clear to me who the client is, but I saw this ad campaign mentioned on Adrants, produced by the ad agency Saatchi & Saatchi.

I guess the concept is that racism is like a face cream: the more you “apply” it, the uglier you become. You can see another version here and here.

Hmm… A for effort I guess, but aren’t they really trading in one set of prejudices for another? And pushing the same old beauty standard that’s shoved down our throats all day long? I mean, are these people really that ugly? Or just not up to model standards?

What do you think of the ad?

racism saatchi & saatchi

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Racialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable Keanu Reeves John Cho newsflashes.

Latoya Peterson (DC) is the Owner and Editor (not the Founder!) of Racialicious, Arturo García (San Diego) is the Managing Editor, Andrea Plaid (NYC) is the Associate Editor. You can email us at team@racialicious.com.

The founders of Racialicious are Carmen Sognonvi and Jen Chau. They are no longer with the blog. Carmen now runs Urban Martial Arts with her husband and blogs about local business. Jen can still be found at Swirl or on her personal blog. Please do not send them emails here, they are no longer affiliated with this blog.

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